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461 FBF: Converting Sales With Better Copywriting with Jon Benson
Manage episode 434183662 series 3593126
Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jason Hartman, Jason Hartman with Dan Millman, and Pat Flynn 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today's Flash Back Friday comes from Episode 287, originally published in July 2017.
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
Key Takeaways:
[1:33] The power of the word "you"
[4:48] How one word can change the dynamic of your copy dramatically
[7:05] The big secret of copy writing to influence your customers
[9:58] How you create your customer avatar that you write your copy for
[11:16] THE biggest problem advertisers have today
[13:58] People want to follow people who have the guts to take a position
[18:02] Honesty is missing in copy writing today
[21:36] The importance of modality marketing
[24:01] Even the decisions we make that we think are rational are driven by emotions
[29:37] Jon's challenge that will help you double your online sales
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