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Stop Losing Attendees in the Chaos: Smarter Paths Through the Event Floor
Manage episode 494427615 series 3662510
MapsPeople에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 MapsPeople 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In the latest episode of Spatial Experience Design, MapsPeople’s Søren Vasø sits down with Johnny Sloan, SVP at Leap, to talk about what happens when events stop being static and start getting smart. Together, they explore what it takes to transform a high-density, high-stakes environment—like a comic con or fandom expo—into a thoughtfully designed journey that balances personalization with crowd flow, vendor needs, and real-world logistics. Their conversation touches on the friction points that event organizers are trying to solve, from helping attendees navigate chaotic venues, to using AI and data to surface the right content at the right time, to redefining what a “successful” event experience looks like from a metrics standpoint.
Key Topics:
- Personalization through interest-based routing
- Booth discovery and vendor visibility
- Scavenger hunts as engagement tools
- Activation metrics vs. ticket sales
- AI-driven suggestions and routing
Additional Resources:
Connect with Søren Vasø
Connect with Johnny Sloan
Our YouTube Channel
Spatial Experience Design is produced by MapsPeople https://www.mapspeople.com
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