On June 25th 2025, in collaboration with Open Folk, we presented our first ever live interview event in Los Angeles. As Open Folk put it: "In These Lines is a live event where three artists each bring one song — not just to perform, but to explore. They sit down with Sofia Loporcaro, host of Before The Chorus, to talk about where the song came from, what it meant to write it, and what it still holds. Then they play it. Just the song, and the truth behind it." Find Open Folk on Instagram: @openfolkla Find Gaby on Spotify: https://open.spotify.com/artist/0K9pSmFx0kWESA9jqx8aCW?si=Wz4RUP88Qlm_RKs7QTLvWQ On Apple Music: https://music.apple.com/us/artist/gaby-moreno/472697737 Instagram: https://www.instagram.com/gaby_moreno/ Find Lily on Spotify: https://open.spotify.com/artist/0p0ksmwMDQlAM24TWKu4Ua?si=Bmdg-uIUTHu-zRUc_dqL3g On Apple Music: https://music.apple.com/us/artist/lily-kershaw/526884610 Instagram: https://www.instagram.com/lilykershaw/ Find James on Spotify: https://open.spotify.com/artist/3u50TPoLvMBXNT1KrLa3iT?si=OoLoq7ZTRZyUiytQcz0FsQ On Apple Music: https://music.apple.com/us/artist/james-spaite/905076868 Instagram: https://www.instagram.com/jamesspaite/ Subscribe: https://beforethechorus.bio.to/listen Sign up for our newsletter: https://www.beforethechorus.com/ Follow on Instagram: @beforethechoruspodcast & @soundslikesofia About the podcast: Welcome to Before the Chorus , where we go beyond the sounds of our favourite songs to hear the stories of the artists who wrote them. Before a song is released, a record is produced, or a chorus is written, the musicians that write them think. A lot. They live. A lot. And they feel. A LOT. Hosted by award-winning interviewer Sofia Loporcaro, Before the Chorus explores the genuine human experiences behind the music. Sofia’s deep knowledge of music and personal journey with mental health help her connect with artists on a meaningful level. This is a space where fans connect with artists, and listeners from all walks of life feel seen through the stories that shape the music we love. About the host: Sofia Loporcaro is an award-winning interviewer and radio host who’s spent over 8 years helping musicians share their stories. She’s hosted shows for Amazing Radio, and Transmission Roundhouse. Now on Before the Chorus, she’s had the chance to host guests like Glass Animals, Feist, Madison Cunningham, Mick Jenkins, & Ru Paul's Drag Race winner Shea Couleé. Learn more about your ad choices. Visit megaphone.fm/adchoices…
Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/
Conversations with business founders, leaders and experts, examining the changing landscape of leadership, purpose, business growth, Scaling Up, resilience and change with business leaders and owners in mind. We cover a mix of topics designed to ignite (or re-ignite) your spark one conversation at a time. Learn More: visit the Ignium https://www.igniumconsult.com/ Subscribe for more exclusive content in the Ignium Spark Tank: https://www.igniumconsult.com/the-spark-tank/ Connect with your host Phil Rose on LinkedIn: https://www.linkedin.com/in/coachphilrose/
In this episode of Sparks by Ignium, our podcast created to help you scale your business with purpose, Phil Rose talks to author, mindfulness expert and Networking Queen, Helen Nicholson. If the thought of networking finds you heading for the nearest exit, you’ll be surprised to hear that introverts have a distinct advantage over extroverts when it comes to building connections that last. The pair take a trip through the neuroscience behind the concept of ‘social battery’ and what extroverts can learn from their introverted counterparts. In this idea-packed episode, discover: · The simple secrets of building a powerful network and the surprising role of dopamine in whether you’ll enjoy a busy room. · The deep, psychological reason why your camera should be on during an online meeting. · Understand the three steps of the branding pyramid: if you want strength at the top, you need a solid foundation at the base. · The inextricable link between personal brand and purpose: why having clarity about one will give you focus on the other. · Why your strengths say more about you than your weaknesses? Your brain may be playing tricks on you. · The fool-proof pathway to finding your purpose and why patience, play and self-care help clear the way. · What happens when the notion ‘no one is coming to rescue you’ no longer induces fear but inspires change and a search for new opportunities. · Why fifty-five is the perfect age to learn how to sing, dance and crochet. Key nuggets to listen out for: ‘I believe personal branding is actually deeply spiritual: it's you uncovering your purpose. It's you uncovering what you were put on this planet to do… Then you communicate that value through your network.’ ‘Often, to have jobs that you don't like prior to 35 is actually very powerful because that ‘not liking something’ gives you clarity about what you do like.’ ‘We've got to realise that we are the ones we've been waiting for. And there's an element of excitement and there's an element of scariness around that.’ 👉 Key question: Helen uses the phrase ‘no one is coming to rescue you’ as a guiding mantra for taking responsibility for your life. For the next week, take time to notice the areas in your life where you ARE NOT taking responsibility. Where are you blaming others for your current position when you should be taking charge? Where can working with a coach help you?” 🎧 We hope you enjoy listening to this podcast as much as we have recording it. What would you like us to talk about? Drop us a line and let us know. And remember to like and subscribe to hear more. ♻️ Feel good about sharing this podcast with someone who’ll find it helpful; that would mean so much to us and them. Texts mentioned: Helen Nicholson – Networking for Introverts also on Spotify Helen Nicholson – Mindfulness: How to Stay Sane in an Insane World Joe Dispenza – Breaking the Habit of Being Yourself Matthew Walker – Why We Sleep More about Helen Find Helen Nicholson at: Website: https://helen-nicholson.com/ Instagram: https://www.instagram.com/networkwithhelen/ Key Quotes ‘One of the best pieces of advice I got, which I've since paid forward to other people, is follow your envy.’ ‘You can’t be brave if you’re not well.’ ‘We only light people up when we’re on fire ourselves.’ ‘If you don't have clarity about your purpose or your personal brand, then other people impose their clarity on you.’ Learn More: § Visit the Ignium website § Subscribe for more exclusive content in the Ignium Spark Tank here § Listen to the show here Keywords in this episode: Purpose-driven networking Personal branding Introverts vs extroverts in networking Social battery Neuroscience of connections Building a powerful network Dopamine and social interactions Online meetings and camera use Branding pyramid Strengths and weaknesses Finding your purpose Self-care and purpose Taking responsibility for your life Spiritual personal branding Life clarity after 35 Self-responsibility and coaching Growth and transformation Helen Nicholson interview Sparks by Ignium podcast Mindfulness in networking…
In this episode, Phil Rose digs into the experience vault of veteran leader Mark Fritz. Now an author and speaker across 50 countries, Mark spent 25 years as a leader at Kodak and shares his very unique, tried-and-tested methods. ‘From my bosses, I only wanted two things: freedom and visibility,’ he says about his early career. These themes became a basis for success over the decades. Learn about: The difference between influence and manipulation, and the pitfalls of not knowing it. The surefire way to get your people to step up to their potential in a sustainable way. Why (and how) effective leaders build the ark before it starts raining. What great leaders delegate instead of activities. Leveraging language, storytelling and genuine connection to get your people not just onside but aligned, and living and breathing a shared vision. Why leaders are readers (check out the reference list below). A seasoned view of stretching someone beyond their comfort zone and when to stop pushing. What to do when you come across someone who’s an individual high-achiever but not a team player. Do you enjoy the KPIs despite the fallout or set them loose and take a short-term hit? Three quick, clear, effective tips for new leaders from someone who’s been in the game for decades. How to store what you’ve read in an action-ready way. Memorable Quotes: ‘Our ability to get things done is based on our ability to influence others and then get others to carry that influence to beyond where we can personally reach.’ ‘You will always have an advantage when you can wrap what you want inside of what they want.’ ‘The most famous orchestra conductor said everything changed when he realised he doesn’t play an instrument.’ ‘The less time-consuming, more effective conversations are not driven by what you say, they’re driven by what you ask. You want to end it with the other person feeling it’s theirs, not yours.' Texts mentioned: Stephen Covey – The 7 Habits of Highly Effective People John Grinder – The Origins of Neuro Linguistic Programming Verne Harnish – Mastering the Rockefeller Habits Ed Catmull – Creativity, Inc Jim Collins – Good to Great Ken Blanchard – Leadership and the One Minute Manager John Maxwell – numerous titles Andy Stanley’s leadership podcast, Your Move Walter Isaacson – Elon Musk & Steve Jobs Learn More: More about Scaling Up: www.scalingup.com Subscribe for more exclusive content in the Ignium Spark Tank here More about Mark Fritz: Find him at: https://www.markfritzonline.com/ Read his book: Lead & Influence…
In this insightful episode of Sparks by Ignium, host Phil Rose speaks with Erika Robinson , from Constant Contact , about how small businesses and entrepreneurs can build powerful customer relationships through intentional marketing and meaningful email communication. Drawing on experience across global brands Erika shares a strategic, human-centred approach to digital marketing. Her insights reveal how purpose-led brands can leverage segmentation, automation, and storytelling to connect deeply with their audiences. Marketing is one of the most difficult things to do successfully when you’re starting or scaling a business. So, how do you get your message out there and build awareness when your resources and time are already stretched? How do you build the essentials of connection: namely, know, like and trust? Erika Robinson, UK General Manager of Constant Contact, may have the answer. In this episode, she talks to host Phil Rose about how digital marketing tools like hers can give small business owners the leading edge over their competitors. An AI-based system like this can only complement the human element, but it’s clearly valuable in helping to communicate where you sit in the marketplace when you know what your story is. As business coaches, we’re first to say there’s no shame in using something that takes the weight and gives you: • More time, fun and balance in life. • Less drama, overwhelm and frustration. So in the podcast Phil and Erika cover how Constant Contact has been specifically developed to help the ‘small stand tall’ – and what we can all learn from this, whether we use this system or not: • When do sales messages become boring? Erika reveals the optimal ratio between storytelling and promotion. • How do you ensure you keep the human element when using an AI tool, and why is this important? • Where the lead magnet comes in when building a quality, engaged mailing list. • What are the advantages of sending emails compared to reaching out via social media? • Why we shouldn’t be afraid of the unsubscribe button. • How tech is enabling a return to direct mail. • Over 50% of Brits have a side hustle – how AI is helping them to realise their dreams? • What took Erika from finance, into marketing, into her role at the head of Constant Contact in the UK? • What do you talk about when you think you have nothing to say? • What we can all learn about being bold, ambitious and purposeful when facing the uncertainty of the future. The message that runs through this podcast is one that we at Ignium are 100% there for: it’s all about giving something a go. If you try it out and it’s not for you, then try something else. There is no failure, only learning opportunities. We’d love to know what you think about Erika’s approach, so please drop a comment or send us a message. ♻ And please share this podcast with someone who’ll find it helpful; that would mean so much to us. Texts mentioned: Phil Rose – Fancy Running? The How to Guide to Fancy Dress Marathon Running Jim Collins – Good to Great This episode is a must-listen for any business leader or founder looking to grow with intention and market with impact. Key Takeaways: Authenticity is essential in modern email marketing. Know your audience and speak with clarity and heart. Smart segmentation leads to trust. Relevance is key to engagement. Automation can scale impact, but it must retain a human tone. Partnership marketing is about shared values, not just access to new audiences. Great marketing is great storytelling—start with your purpose, and speak to your customer’s challenges. Erika’s marketing mantra: “Be strategic, but also be human.” Memorable Quotes: "It’s not just about sending emails—it’s about starting conversations that matter." – Erika Robinson "Marketing today is less about pushing products and more about pulling people into your purpose." – Phil Rose Actionable Insights: Revisit your welcome email series to ensure it clearly introduces your purpose. Use segmentation to personalise your outreach based on your audience’s behaviours and needs. Audit your automation workflows to ensure they reflect your brand voice and values. Consider partnerships with aligned organisations to co-market authentically and amplify reach. Listen to This Episode If You Want To: Strengthen your email marketing strategy Market with more heart, less hype Learn practical insights from a seasoned marketing leader Understand how to scale communications without losing connection Build stronger business relationships through values-led storytelling About Today’s Guest Erika Robinson is the UK General Manager of Constant Contact, a digital marketing platform that helps small businesses across the globe grow. Constant Contact’s market leading, game-changing technology has helped millions of small businesses over the last three decades. Erika has spent two decades working across strategy and finance for some of the UK’s most recognisable brands, including financial software giant, Intuit, mental health company, Headspace and telecommunications leader, Virgin Media. Erika led Commercial Strategy for Intuit Quickbooks UK and pioneered the commercial launch of Headspace’s mental health offering across Europe and the UK. An entrepreneur at heart, Erika founded her own business in 2019, of which she remains CEO, and therefore has an in-depth understanding of the small business owners’ priorities and predicaments. Picnic is a children’s play centre located in Kingston that has employed over 30 people from the surrounding area and welcomed 200,000 parents and children through its doors. Erika holds a B.A. in Visual Communication from Birmingham University, an MBA from Kingston University and is a member of the Chartered Institute of Management Accountants (CIMA). She lives with her husband and two children in London. How to connect with Erika Robinson Follow Constant Contact and their sponsorship of Chelsea Women’s FC: https://www.instagram.com/p/DJoONkItC0K/ Connect with Erika: https://www.linkedin.com/in/erikarobinson/ Find out more about what Constant Contact have to offer at: https://www.constantcontact.com/uk Learn More: § Visit the Ignium website § Subscribe for more exclusive content in the Ignium Spark Tank here § Listen to the show here <...…
What are the 7 constants of successful scaling, regardless of what the world is doing around you? In the second 100th episode of Sparks, Phil Rose draws on his experience as a business owner, Scaling-up coach, and podcast host to explore why these super 7 themes keep showing up in sustainable business growth. Even against the odds. ‘The world is changing but it doesn’t mean your purpose has to change. It just means the way you strategically address it changes.’ As much a motivational piece as it is a useful index of episodes from 2022 to 2023, every point on scaling up is as relevant today as it was when it was recorded. With fresh 2025 eyes, he looks back on his discussions with: Dr Nicole Rivera. How do you know if you’re in a toxic relationship with your business and what can you do about it? Your mental and physical health (and that of your team) is core to success. Jackie Jarvis and what she learned from the Camino paths about perception, navigation and travelling light. Mason Harris, the Chutzpah! Guy. In times when the temptation is to fight, flight or freeze, confidence is more important than ever. Dean Heffta and their coach-to-coach campfire chat on how purpose is essential, even when you’re under pressure. Eugene Terk and the Scaling Up Scoreboard software, Align, that saves time and money, and keeps everyone focused. Nicky Kinton on the money beliefs holding you back. If growth sucks cash, this is how to make sure you have enough of what you need to survive and thrive. Accountant turned business coach Jonathan Mond about easing stress through smarter money management, and the use of Cashflow Story. Karie Kaufmann on how big doors swing on small hinges. As we lean into patience and intentionality, our rituals and what we choose to nurture define our success in scaling up. Phil rounds up with his reflections on why we all need ‘a trusted partner to uncover our blind spots, guide our strategic pillars and bolster mental gain’ as he starts his own journey with a new coach. And the 7 constants that weave through the conversations? You’ll need to listen to the podcast to learn more. Enjoy! Enjoy this roundup and let us know what you think. Delve into a few of the episodes above or save them for when you’re walking the dog or on a long drive. ________________________________________ 💡 Key Takeaways: • The One Page Personal Plan (OPPP): Fitness, finances, faith, friends, family… and don’t forget fun! When the fun stops, it’s time to reassess. • Strategic Mindset in Unpredictable Times: Inflation, tariffs, supply chain issues—these challenges demand leaders who can adapt quickly and think strategically. • Wellbeing Is Leadership: Leaders must invest in their health—physical, mental, emotional—to serve their businesses effectively. Don’t guess—test! • Hybrid Work Is Here to Stay: Embrace the evolution. The future of work demands flexible, intentional leadership. • Track and Measure Your Progress: Use tech and tools to track sleep, health, and performance. A fit body supports a fit business. • Be Proactive in 2025: Clarity of communication, resilience in uncertainty, and decisive financial management are essential. • Purpose and People First: Aligning personal and organisational purpose increases engagement, energy, and effectiveness. ________________________________________ 🎯 Actionable Tips: • Conduct a personal wellbeing audit—consider getting a health baseline. • Revisit your One Page Personal Plan—are you living in alignment? • Embrace regular strategy reviews with your leadership team. • Create a workplace culture that fosters resilience and fun. ________________________________________ 💬 Memorable Quote: “If you're not having fun, stop. When the fun stops in business, you’re going in the wrong direction.” – Phil Rose “When you show up, your team sees the version of you that you bring. Make sure it's your best.” – Phil Rose “It’s not just about scaling your business—it’s about scaling yourself first.” – Phil Rose ________________________________________ Learn More: § 🎧 Listen now: Search Sparks by Ignium § 🌐 More about Scaling Up: ScalingUp.com § Visit the Ignium website § Subscribe for more exclusive content in the Ignium Spark Tank here § Listen to the show here Primary Keywords (High Relevance & Search Intent) SEO Keywords & Phrases for Episode 100 (Part 2): business leadership 2025 strategic business planning small business growth tips entrepreneur mindset scaling up strategies Phil Rose podcast Sparks by Ignium business resilience podcast hybrid workplace leadership one page personal plan wellbeing for business leaders purpose driven entrepreneurship financial discipline for business owners leadership development podcast how to grow a scale-up business…
In this special 100th episode of Sparks by Ignium, host Phil Rose reflects on five transformative years since the podcast’s inception in 2019. Our business growth podcast with a difference has reached its centenary, and we couldn’t be happier or more proud. It’s given us a chance to share space with forward-thinking and successful entrepreneurs who have added value to their businesses while adding value to their lives. And this is so important because we believe that a vital part of growing your business should be getting your life back. So balance and integration are threads that run right through every conversation alongside core business strategy and insider knowledge. What You’ll Learn: 🌱 How Sparks by Ignium evolved from a marketing idea into a mission-driven platform 🎧 The role of the pandemic in opening up new ways of connecting and learning 🔍 Key leadership lessons around authenticity, vulnerability, and navigating uncertainty 🤝 Why purpose is the golden thread through every conversation and every guest 🔥 Reflections on building community, sharing wisdom, and growing stronger together Our roundup 100th episode at a glance: The story behind the podcast and the lockdown days of its infancy. How your business strategy will morph over time and why that’s a good thing. Why as an SME you have superpowers over big business. And we look back on the time we spoke to: The late, great godfather of sustainability Robert Barnard-Weston: equal parts successful entrepreneur and eco-warrior. DEI champion Julie Kratz about the benefits of genuine inclusion and allyship. Michael Tanner on leadership that people want to follow. Demetria Sloan on the important role women play in leadership once they discover and bring to light the valuable talents they have – a lesson for all of us regardless of gender. Verne Harnish and the freedom we find when we play to win vs playing not to lose. Daniel Marcos and the three elements you need to invest in to grow your business. He talks about how to scale with impact while reducing the drama. Ambassador of hope Andre Norman and the tough personal choices that took him from gangland in prison to going back to help others as an inspirational speaker and coach. Walking business coach Jackie Jarvis about what she learned from her adventures on the Camino trails: taking your own path and only carrying what you need. The podcast is just one of a number of resources we have in our Spark Tank for people who want to grow their business with purpose. Why? Because we believe that small business has the power to transform the economy and the way we do things. But being a business owner isn’t easy. We all put a lot on the line, so every bit of help we can get is valuable. Enjoy this roundup and let us know what you think. Delve into a few of the episodes above or save them for when you’re walking the dog or on a long drive. Memorable Quotes: "We set this podcast up to market the business… but what it’s become is something far more meaningful." – Phil Rose "We talked about 2020 with 2020 vision—turns out we were wildly wrong. But what we learned was even more powerful." "Leadership isn’t about having all the answers. It’s about showing up with authenticity, even when you’re uncertain." Takeaway Actions: • Reflect on how your business has evolved in the past five years. What themes have emerged for you? • Reconnect with your purpose: Why did you start what you’re doing, and how has that evolved? • Revisit past Sparks episodes for lessons you might’ve missed—or need to hear again. ♻ Feel good about liking, commenting or sharing this. We believe that SMEs have the power to transform the world and drive our economy but only if we stick together and share what we know. ____________________________ Books and Articles mentioned: Patrick Lencioni - The Five Dysfunctions of a Team Patrick Lencioni - The Six Types of Working Genius Ken Blanchard - One Minute Manager Jim Collins - Good to Great Learn More: § Visit the Ignium website § Subscribe for more exclusive content in the Ignium Spark Tank here § Listen to the show here Primary Keywords (High Relevance & Search Intent) Purpose-driven leadership Entrepreneurial mindset Business growth strategies Leadership development Authentic leadership Scaling up a business Business transformation podcast Business podcast for entrepreneurs Lessons from the pandemic for leaders 5 years of business growth Reflecting on business success 🔎 Secondary Keywords (Supportive for Niche/Long-Tail Searches) Purpose-led business Phil Rose podcast Sparks by Ignium Leadership during uncertainty Strategic thinking in business Podcast for business owners Coaching for entrepreneurs Business evolution stories Leading through change Marketing vs purpose in podcasting Remote podcasting lessons…
‘My last coach was not a business coach. She said I can help you become a better person and perhaps that will help your business. Oh boy was she right!’ It's time for an honest question. Could you be the bottleneck in your business success? If so, what can you do about it? Often, when we seek answers about what’s standing in our way, we highlight external factors when what’s needed is a deeper understanding of our internal world. In this episode, Phil Rose spends time with Dr Arturo Almeida – surgeon turned entrepreneur, turned coach/speaker/medical trainer and educator. They share their thoughts on the intrinsic connection between inner and outer development and discuss how personal growth is key to business growth. Follow the conversation as they talk about: · How Arturo survived going broke twice, why it didn’t hold him back and how he used his experiences to nudge him onto a different path. · The power of purpose in directing your steps and why trying to appeal to everyone could be standing in the way of success. · Do you need a consultant or a coach? And why you need to know the difference between the two. · The restorative nature of forgiveness when a business relationship goes wrong. Letting go gives you the freedom to move forward with energy and purpose. · What he discovered about every patient who came to see him, what they were really looking for and how this informs every aspect of his professional life today. · From reframing challenges as signposts to transferring skills from sphere to sphere, how coaching unlocks potential and opens up before-unseen possibilities. · Why a listening ear is a powerful tool in terms of efficiency and performance and why it’s the best thing you can give anyone. Both avid readers, they reflect on the texts that have shaped their thinking (details below) and the human-focused principles that can be applied to create success in almost any industry. ‘If you’re growing your business, your problems become bigger,’ Arturo says ‘but your mindset is above that’. A perfect expression of how personal development underpins the kind of sustainable business growth everyone wants to see. Join us for this compassionate and inspiring discussion and let us know what you think. Please like and share so we can expand our reach and help more people like you. Key Takeaways: 🔥 From Medicine to Business: Arturo’s journey from being a surgeon to running his own aesthetic medicine clinic and the lessons learned along the way. 💡 Overcoming Failure: The importance of resilience, learning from business setbacks, and how failure can be the best teacher. 🎭 The Emotional Side of Business: How emotional intelligence, communication, and personal growth play a crucial role in entrepreneurial success. 🚀 Looking Ahead to 2026: Arturo’s vision for his future, including the mindset shifts needed for long-term success. 🌍 Finding Purpose: Why understanding the deeper motivations behind a business is key to making an impact and building a sustainable future. Memorable Quotes: "Self-belief and emotional management are crucial for overcoming internal barriers." "You never truly fail unless you stop trying. Every setback is a lesson, not a defeat." "In medicine and business, communication is everything. If you listen better, you serve better." "Moving from surgery to entrepreneurship meant learning not just medicine but business, resilience, and human connection." "Understanding the emotional needs behind aesthetic medicine is just as important as the procedure itself." "Personal development isn't just a side effect of business growth—it's a requirement." "The biggest limitation we face is often the one we impose on ourselves." Books and Articles mentioned: · Psycho-Cybernetics – Maxwell Maltz · The Road Less Stupid – Keith Cunningham · El libro negro del emprendedor / Little Black Book of Entrepreneurship: No Digas Que Nunca Te Lo Advirtieron – Fernando Trias de Bes · The Chimp Paradox – Steve Peters · Who not How – Dan Sullivan About Dr Arturo Almeida : Dr. Arturo Almeida is an internationally recognized entrepreneur, business mentor, and keynote speaker, renowned for bridging medicine, business, and high-performance leadership. With over 20 years of experience, he helps healthcare professionals and industry leaders scale their businesses, enhance patient and client communication, and achieve sustainable growth. As the Founder of Baarle Consulting Ltd, he provides business coaching, corporate training, and strategic consulting to medical professionals, brands, and executives. His unique approach blends surgical precision with business strategy, empowering professionals to optimize mindset, leadership, and business performance. Alongside his business ventures, Dr. Almeida remains involved in clinical practice, specializing in non-surgical fat treatments, advanced minor surgery, and cosmetic vein procedures. A leading global authority in non-surgical body contouring, he has trained thousands of medical professionals and continues to contribute to the development, training, and safety protocols in this evolving field. He is also the creator of the world’s first course on the prevention and management of complications after fat-dissolving injectables, setting new industry standards for safety and effectiveness. Dr. Almeida is a sought-after speaker at global conferences, industry panels, and leading business and medical media, including TV, radio, and publications. He shares insights on entrepreneurship, mindset mastery, and business success, helping professionals navigate the intersection of medicine and leadership. With a rapidly growing international presence in Dubai and Asia, he remains dedicated to bridging the gap between healthcare, business, and high-performance leadership on a global scale. How to connect with Dr Arturo Almeida Website: https://arturoalmeida.com 🔗 LinkedIn: Dr. Arturo Almeida YouTube: https://www.youtube.com/@drarturoalmeida Instagram: https://www.instagram.com/dr.arturoalmeida/ Learn More: § Visit the Ignium website § Subscribe for more exclusive content in the Ignium Spark Tank here § Listen to the show here Keywords in this episode: Entrepreneurship Medical Business Aesthetic Medicine Communication Skills Self-Belief Emotional Management Resilience Personal Growth Coaching Transformation Business Fundamentals Mindset Listening Skills Coaching vs Consulting…
Is it time to rethink everything you’ve ever learned about the USP (or unique selling point)? What is a USP in business and do they work? How do you know? What’s the alternative? In this episode of Sparks by Ignium, speaker and author Chantal Cornelius explains why she abandoned the concept of USP in business growth long ago. After twenty-five years of achievement in her own marketing company, extensive research, and three books she knows her no-nonsense approach isn’t edgy for the sake of it – it just works. Setting out the secrets for success taken from her recently released book StandOut Strategies, this second conversation* with host Phil Rose outlines: The five types of strategy a business can use to stand out from the competition – and each turns everything we know about USP in business on its head. Why services and high-ticket items aren’t about helping someone to do something. It’s about them feeling something like reassurance, connection or a sense of belonging, even excitement, an energy rush or the power of impact. If 95% of our buying decisions are made subconsciously, irrationally and emotionally, how do we tap into this powerful seat of motivation to become the ‘no brainer’ option? The vital question every business owner should be asking their clients and customers – along with how (and how not) to ask it. Why some don’t ask or miss the important details of what’s said. What language should you be picking up on and what do you do with it? What’s holding you back? Tune in to find out which strategy aligns with your company’s culture, purpose, and client base. Discover new ways to understand what clients want and how to serve them because, in that way, everyone wins. By digging in deep and getting to the root of what people struggle with and what they desire, we can show up and deliver using our unique skills and abilities. Is it time you upgraded the USP in your business growth plan to something else? *check out Chantal and Phil’s first podcast foray into marketing success here. We hope you enjoy the conversation as much as we did. To get our message out there, share this episode with someone you think could benefit from it. Thank you. Chantal Cornelius : Chantal left the corporate world in 2000 to set up Appletree Marketing. It was the second best decision she’s ever made. Since then, she’s filled her time helping hundreds of coaches, consultants, and speakers to grow their businesses. Her marketing advice is straightforward, practical, and down-to-earth. She’s written three books, with the latest, StandOut Strategies , published in October 2024. When she’s not speaking, training, or handing out marketing advice, you’ll find Chantal riding her horse, growing vegetables in her garden, or whizzing down a ski slope— but not all at the same time! Memorable Quotes: "Standing out isn't about being different; it's about being true to yourself and your customers." "In business, it's not just about doing things right—it’s about doing the right things." Takeaway Action: Reevaluate your business strategies—are they truly standing out, or just blending in? Take time to reflect on your business’s core purpose and how it resonates with your clients. Commit to continuous learning and personal development, whether through reading, speaking, or networking. Books and Articles Referenced: Stand Out Strategies. Chantal Cornelius. One in Ten: How to Survive Your First Ten Years in Business. Chantal Cornelius Magnetic Marketing. Chantal Cornelius. Learn More: Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Connect with today’s guest: Check out Chantal’s book, Standout Strategies —available now.…
“Innovation doesn’t happen when you start doing something new, it happens when you stop doing something old.” The human Summary (from the lovely Amanda Fearn ): Our second podcast episode of 2025 features Richard Mulholland, author of Here Be Dragons, a deliberately easy-to-digest book on the power of stories to sell, persuade and connect. If one of the things at the top of your list for 2025 is scaling your business by making your messaging hit home, this is a great episode for you. He talks about some of the common storytelling mistakes many of us make and the secrets of putting them right: Is AI there to make our creative output easier or better? ‘Easy is uninteresting,’ he says ‘we need to do something different.’ He takes us through the step-by-step process he uses to upgrade his writing. The two fumbles many business writers make when they’re scaling a business and what he does to lift interest, pace and emotional connection. How many of us switch off rather than switching over. ‘There’s a correlation between hobbies and happiness’ he says, and it enriches our personal and business lives. Why getting the right balance of peanut butter to pill is key in getting your audience to take action (you’ll love this clever metaphor). You’re not the hero of the story you’re telling (sorry about that) – and why this matters. Why the concept of a USP may be letting you down and why it’s time to trade up to a UDS (the ‘d’ of course refers to dragons). You’ll need to listen to the podcast to find out more. This full-throttle episode is practical and fun. Everything is bite-sized and implementable: perfect when you’re scaling a business. We hope you enjoy listening to it as much as we enjoyed recording it. Here’s what our AI said about the show: In this compelling episode of Sparks by Ignium , Phil Rose chats with Richard Mulholland, founder of Missing Link, speaker, and author of Here Be Dragons and Legacide . Richard shares his fresh perspective on using storytelling as a tool for persuasion, business growth, and meaningful connection. From the art of "story selling" to the unique dragons every business must slay, this episode is packed with actionable strategies for entrepreneurs, leaders, and anyone looking to make a lasting impact. Prepare for a high-energy conversation full of wisdom, humor, and practical insights to help you own your narrative and achieve greater results. Main Points for Listeners: [00:08:00] The Power of Story Selling: Why storytelling isn’t about you—it’s about helping your audience reimagine their story and see the value you bring. [00:16:10] Peanut Butter and the Pill: How to use stories as a delivery mechanism for impactful ideas that stick with your audience. [00:30:20] Dragons of Opportunity: Navigating challenges, seizing opportunities, and being the "weapon" that helps clients overcome obstacles. [00:43:30] Emotional Connection in Sales: Why engaging the "elephant" (emotional brain) is as critical as addressing the "robot" (logical brain). [00:55:00] Unique Dragons Only You Can Slay: Identifying your business's unique value and communicating it effectively to stand out in a crowded market. Quotes and Highlights: "Nobody gives a shit about your story. They care about what your story can do for them." "If you can sell the dragon, the ambulance sells itself." "Peanut butter makes the bitter pill easier to swallow—stories are the peanut butter of communication." "It’s not about being the hero of someone’s story; it’s about being the weapon they use to slay their dragon." Learn More: Visit Ignium https://www.igniumconsult.com Subscribe for exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show https://sparksbyignium.transistor.fm/episodes Connect with Richard Mulholland: Website: https://www.getmssnglnk.com LinkedIn: Richard Mulholland Twitter: @RichMulholland · Get Rich · Too Many Robots · Missing Link Books and Articles Referenced: Here Be Dragons: How to Win Deals and Influence Ideas by Richard Mulholland Legacide: Why Legacy Thinking Is the Silent Killer of Innovation by Richard Mulholland The Happiness Hypothesis by Jonathan Haidt 4. Building a Story Brand - Donald Miller 5. The Miracle Morning - Hal Elrod Keywords in this episode: Story Selling, Emotional Connection, Business Growth, Presentations, Unique Value Proposition, Leadership, Purpose, Entrepreneurship, Storytelling Download Links: (search Sparks by Ignium) Apple Podcasts Spotify Amazon Music Subscribe and WATCH it again here https://www.youtube.com/@SparksbyIgnium/videos Love it? Then please share it with your network. Let’s get the word out there. Thanks.…
For the first show of 2025, we have a life-affirming story about the power of ‘forums’ in transforming the lives of entrepreneurs and leaders from a very human standpoint. Mo Fathelbab talks to our host Phil Rose about his journey and what led him to found the International Facilitators Organisation. A renowned speaker and author, Mo outlines how forums work, why purpose is prosperity, and what it is about the model that’s so powerful. A few of the points they cover: · The nature of the forum methodology that creates a safe environment for peers to share openly and honestly about what’s going on in their lives. · Why it’s good for business (and his clients include Google and Harvard Business School). It’s no secret that when people feel safe, supported, seen and loved for who they are they perform at their best. · How meeting Scaling Up and Young Entrepreneurs Organisation founder Verne Harnish, over 30 years ago, changed the direction of his life and career. · What he’s learned about the benefits of the emotionally connected hive mind – in particular the powerful role of continuous learning together in leadership development. · His ambitious plans to train enough facilitators to give at least 1 billion people access to forums and the wide-reaching benefits beyond the workplace. · The power of sharing stories rather than giving advice in shedding judgment and finding commonality. · How taking the first step into courageous vulnerability creates a safe space for others. Centred around Mo’s moving personal story and the focus that led him to where he is today, it’s a convincing manifesto for prosperity through honest, genuine human connection. We hope you enjoy the conversation as much as we did. To get our message out to a wider audience who can benefit from the words of wisdom, please share this episode with someone you think could benefit from it. Thank you. Books mentioned: Forum: The Secret Advantage of Successful Leaders – Mo Fathelbab The Friendship Advantage – Mo Fathelbab Main Points for Listeners: [8:40] Mo’s Journey with Forums : Mo describes his life as “before Forum” (BF) and “after Forum” (AF), highlighting how the peer group process transformed his perspective on vulnerability and connection. [9:04] Real Relationships Matter : He discusses the impact of genuine relationships built on shared experiences and open communication, creating bonds that go beyond business. [10:35] Understanding the Forum Process : Mo introduces the concept of forums, explaining their roots in YPO and how they provide a safe space for leaders to openly share, learn, and grow. [11:00] Building a Safe Space for Vulnerability : Through forums, Mo learned the importance of creating environments where people can be themselves, supported by empathy and respect. [1:00:24] The Power of Vulnerability in Leadership : Mo shares stories that show how vulnerability can strengthen trust, authenticity, and connection within teams and among leaders. [12:10] Lessons from Peer Groups : Mo’s experiences in peer groups underscore how these settings help leaders challenge personal beliefs, expand perspectives, and grow beyond comfort zones. [14:20] Leading with Empathy and Authenticity : Emphasizing empathy, Mo discusses its crucial role in effective leadership, building meaningful relationships, and fostering personal growth. [15:45] Communication as the Key to Strong Leadership : Phil and Mo highlight how consistent, intentional communication builds trust and resilience within teams, cultivating a supportive and engaged work culture. Quotes and Highlights: "I decided not to let politics hijack my emotions." – Mo Fathelbab "Building real relationships means having meaningful conversations for the sake of connection." – Mo Fathelbab "We don’t build relationships because we want to be liked. We build them because it drives trust, engagement, and commitment." – Mo Fathelbab Learn More: Visit Ignium [ https://www.igniumconsult.com ] Subscribe for exclusive content in the Ignium Spark Tank [ https://www.igniumconsult.com/the-spark-tank ] Listen to the show [ https://sparksbyignium.transistor.fm/episodes ] Connect with the Guest: Mo Fathelbab’s Website : https://www.mofathelbab.com/ LinkedIn : https://www.linkedin.com/in/mofathelbab/ Books and Articles Referenced: Scaling Up: How a Few Companies Make It...and Why the Rest Don't - Verne Harnish Link Keywords in this episode: Real Relationships, Vulnerability, Peer Groups, Forum Process, YPO, Leadership, Empathy, Communication, Trust, Connection Download Links: Apple Podcasts Spotify Amazon Music Google Podcasts…
A vital component of scaling a business successfully is getting the right people on board – and making sure they love coming to work. Performance is intrinsically linked with how well your team gels and communicates as problems are dealt with and new ideas are brought to life. So join us for another insight-rich discussion with Eric Stone, veteran exec of Enterprise Holdings as he and host Phil Rose dig deeper into the five factors of employee engagement. (Find episode 1 here ). As Eric lifts each one off the page, we get some invaluable and practical tips on implementation for maximum impact. Listen to the five tried-and-tested elements behind his success: Ensure everyone has a strong relationship with their manager. Be crystal clear about what’s expected of each individual and the goals they need to hit. To do this, they have the right outcome-focused materials, equipment and information. Personal goals are given the room they deserve alongside professional ones. Recognition and reward fuel passion and commitment when they’re relevant and meaningful. What you offer will strike differently with different people. Bonus takeaways from the conversation: How do you become wealthy? ‘Slowly’ says Eric. ‘Consistency beats intensity’. Tips on how to check in with your team to make sure everyone stays in shape. How one bright initiative can hit all five factors of employee engagement. Why we should be on the lookout for bore-out as well as burnout and how to protect our people against it. Why culture takes you beyond jumpstart into sustainable growth. Another episode crammed with tangible advice and instantly implementable micro-strategies, we hope you found it as useful and inspiring as we did. Learn More: Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to Tiny Sparks, our Bi-Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/ Connect with Eric Stone: Eric Stone’s book: Jumpstart Your Workplace Culture : A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone…
In the first of two episodes with author and speaker Eric Stone, our host Phil Rose discovers practical answers to the issues many businesses struggle with while scaling up. They draw on Eric’s 26 years with Enterprise Holdings which led him from its infancy to being one of the most decorated Regional VPs in the company’s history. It’s a value-packed conversation covering: The five factors of employee engagement – and the vital role of coaching in this. How do you duplicate yourself and embed culture as you grow? Eric introduces us to the ABC of communication and where Cultural Carriers come in. Eric takes us through his simple but effective approach to training and development so scaling business owners can let go and trust. The three things you need to look for when hiring. Why kindness and weakness are not the same thing. The wider impact of living your values – for your employees, your family and your community. What do you do when an employee who has been with you forever no longer fits with your evolved company culture? Why you should take your leadership skills home with you. ‘You don’t have to be the smartest guy in the room, you just have to be able to use the room’ Eric says. This sums it up well. Handing over the reins is probably the most harrowing part of taking a business to the next level but Eric’s quiet confidence and human-focused mindset is as reassuring as it is inspiring. We hope you enjoy listening to this idea-a-minute podcast as much as we enjoyed recording it. As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too. Learn More: ye Visit the Ignium website Subscribe for more exclusive content in the Ignium Spark Tank here Listen to the show here Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/ Connect with Eric Stone: Eric Stone’s book: Jumpstart Your Workplace Culture : A Road Map For Igniting High Performance Website: Clear Path Ventures LinkedIn: Eric Stone…
In this episode of Sparks by Ignium , Phil Rose sits down with Chantal Cornelius, founder of Appletree Marketing, to dive deep into marketing strategies that help businesses stand out. With over two decades of experience, Chantal is known for guiding clients with her unique "standout strategies" designed to ensure authentic and effective marketing. From sharing her journey to explaining how purpose and emotional connection fuel client engagement, Chantal provides insights for businesses to connect with customers in ways that make a lasting impact. Get ready to discover actionable advice on making your brand resonate. Main Points for Listeners: [13:02] The Story Behind Appletree Marketing – Chantal shares how she founded Appletree Marketing and why a blue apple became her brand’s signature. [17:59] Difference Between Coaching and Mentoring in Marketing – Chantal explains her role as a marketing mentor, focusing on giving clear directions rather than just guidance. [31:45] Five Standout Strategies to Differentiate Your Business – Discover Chantal's framework: Certainty, Connection, Contribution, Growth, and Significance. [39:37] Understanding Your Client’s Emotional Needs – Why businesses should use client feedback to choose their standout strategy effectively. [44:50] Consistency Across Marketing, Sales, and Delivery – The importance of congruent messaging for building trust and enhancing brand loyalty. Quotes and Highlights: “We buy on emotion, and we justify with logic. Your brand should resonate emotionally first.” “Certainty isn’t boring; it’s about being a safe pair of hands that clients know they can trust.” “A purpose doesn’t have to be grand. Sometimes, it’s just about helping people feel seen and supported.” Biography: Since founding Appletree Marketing in 2000, Chantal Cornelius has spent the last two decades helping hundreds of coaches, consultants, and speakers grow their businesses and achieve their goals through making strong emotional connections with their clients. Her mission is to help business owners realize that the path to success doesn’t have to involve churning out endless social media content. Chantal knows that the key to standing out from competitors is to build long-lasting client relationships, and she has developed several Stand Out Strategies that businesses can use to incorporate more empathy into their work, stand out from the crowd, and form the best possible emotional connection with their clients. Learn More: Visit Ignium Subscribe for exclusive content in the Ignium Spark Tank Listen to more episodes of Sparks by Ignium : Episode Link Connect with Chantal Cornelius: Website: Appletree Marketing LinkedIn: Chantal Cornelius Books and Articles Referenced: Stand Out Strategies – Chantal Cornelius (forthcoming, 2025) Keywords in this episode: Marketing mentor, purpose-driven business, emotional engagement, standout strategies, customer experience, brand loyalty Download Links: Apple Podcasts Spotify Amazon Music Google Podcasts This episode is packed with insights for entrepreneurs looking to create meaningful connections with their audience. Listen in to uncover the secrets to standing out and driving sustainable growth!…
Internationally renowned speaker, author, peacekeeper and coach Urs Koenig introduced us to the phrase in his first conversation with Phil Rose. In his second round on the Sparks by Ignium Podcast, Urs uses stories and experiences to show what this principle looks like in real life and how you can embed it into your leadership development. We learn about: His secret to getting the ear of decision-makers within an organisation regardless of their position relative to you. The element that’s even more important than strategy and flow charts in crisis management (here’s a hint: the work starts before the proverbial hits the fan). Why the most effective leaders work to make themselves obsolete. The best predictor for a team's performance (and it’s not the size of the team, its talents or its tenure) – and how to cultivate this. How failures can strengthen a team and raise standards through the positive influence of vulnerability. The three levels of listening and how to be more intentional. How Urs chooses to give back to the world and how this fits in so well with his approach to leadership and radical humility. Full of storytelling: from his peacekeeping missions to his life as a coach and father, this upbeat conversation is full of ‘pause and grab a notepad’ ideas for leadership development sure to inspire anyone. We hope you enjoy the conversation as much as we did. Texts mentioned: Radical Humility – Be a Badass Leader and a Good Human – Urs Koenig. Shackleton’s Way – Lessons in Leadership from the Great Antarctic Explorer – Stephanie Capparell and Margot Morrell. JA Africa…
Does humility belong in leadership? In this episode, Phil Rose talks to author, international speaker, UN peacekeeper and performance athlete Urs Koenig who presents a compelling argument for staying humble while driving results. A tricky line to walk but thankfully Urs has plenty of practical information on how to do it taken from his life journey so far and his book Radical Humility. He takes Phil through his experiences as a UN peacekeeping commander, coach, leader, and family man to highlight his points of learning and how he’s used each one to impact the course of his life and that of countless others. Things we loved: What humble leadership is (and what it isn’t). Through his intriguing journey in the military, business, family life and international work, how he learned it’s possible to be both a good human and a badass leader. The importance of living in your client’s shoes. We’re all a work in progress. Leadership isn’t a popularity contest. Asking for feedback has to be active and ongoing but we get to choose what we want to work on. The three steps to reframing failure, even when it’s very public – drawn from his own very painful experiences and triumphant comeback. Vulnerability – when to use it in leadership and when not to. Also, how to acknowledge your blind spots because marginalised groups may not have the same freedoms. Humility is not a replacement for competence and what you might have to earn first. Phil wraps this first conversation by asking Urs about the best feedback he’s been given recently and how he dealt with it. His answers will resonate with everyone. We hope you enjoy this episode as much as we did and as you listen, make time to jot down the points you found useful, you never know when they might come in handy. Share and like too, it helps to get our message out there to those who also want to scale their business, life and impact Learn More : visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show: https://sparksbyignium.transistor.fm/episodes Connect with today’s guest LinkedIn: https://www.linkedin.com/in/urs-koenig-ab3828/ Website: https://www.urskoenig.com Instagram: https://www.instagram.com/koenigurs/ Radical Humility: Be a Badass Leader and a Good Human . Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn with Phil Rose https://www.linkedin.com/in/coachphilrose/…
Welcome back to part 2 of the discussion with renowned behavioural finance strategist Hugh Massie. In this episode, we learn more about the man behind DNA Behavior International. Losing your father when you’re a year old might set some people back in life. Instead, Hugh Massie turned his difficult childhood experiences into an international success story – as well as founding an organisation for young men in a similar situation to maximise their potential today. How did he do it? Listen in as a story emerges of how we all can leverage our hardwired behaviours to achieve meaningful outcomes. What’s in store: · What we can learn from Hugh’s journey from chartered accountant to Money Energy Pioneer. · How measuring your success by what you have in the bank could be setting yourself up for failure. · Why being comfortable and genuinely fulfilled aren’t necessarily the same thing. · What’s behind the connection between impacting a billion people and making money. · How to avoid drama but thrive through stress. · A dive into how his childhood affected him and how understanding his Initiator type has allowed him to impact the lives of the fatherless boys he works with today. · Why your hardwiring isn’t an excuse, it’s your superpower (when you learn how to adapt and use it). Finally, Hugh shares his life motto and why it has driven his success so far. We hope you enjoy this episode. As always, please feel free to get in touch or comment if you have something to add and share – you never know who will benefit from listening too. An episode full of moments of reflection, it asks deep questions but in a way that makes so much sense. Why shouldn’t we show up as ourselves in our business? Why shouldn’t we prioritise our health and spend time with the people we love? That’s why we set up business for ourselves in the first place. Own your business rather than it owning you to improve your chances of living a long and happy life. If you’ve enjoyed this episode, do you know someone else who would enjoy it too? And please remember to leave us a comment, a review and subscribe for further episodes. Thank you. (Some of) The main points for listeners: Main Points for Listeners: · Hugh's Early Career and his forming of his Purpose · Hugh discusses how his background as a Chartered Accountant shaped his purpose of helping people optimize their talents and financial behaviors. · The Impact of Life Experiences on Identity · Learn how Hugh’s early life experiences, including growing up without a father, influenced his identity and approach to leadership and business. · Boys Without Fathers Initiative · Hugh shares the origins and goals of Boys Without Fathers, an initiative close to his heart, aimed at helping boys grow into influential men despite the absence of a father figure. · The Power of Living Without Regrets · Hugh reflects on the importance of living life aligned with your unique design, embracing your strengths, and minimizing regrets. · Behavioral DNA and Personal Growth · Discover how understanding your behavioral DNA can enhance both personal and professional life, leading to reduced stress and increased success. About Hugh Hugh Massie is the Executive Chairman and Founder of DNA Behavior International – the Behavior and Money Insights Company. As a Titan 100 CEO and widely recognized Behavioral Solutions Architect, Hugh Massie helps growth-minded leaders create an Exponential Future by developing a “ten to the power of 9” Quantum Leap Growth Mindset and by building plans for over 1 billion people impact. With that framework and his pioneering and results-driven DNA Initiator style, Hugh addresses every opportunity and challenge through a behavioral lens. Hugh’s purpose is to empower people worldwide to optimize their natural “hard-wired” talents and financial behaviors which drives quantum leap capacity, reduces stress, and enables greater happiness, more success, and improved health for longer. Further, Hugh empowers organizations and teams to build “category king” people-centered businesses, and in the process, enhance decision-making, culture, and performance. Applying the pioneering behavioral finance research Hugh has undertaken since 2001, his moonshot goal is to implement an AI-driven BeSci Tech Platform that by 2030 fully informs 1 billion people annually on how to enhance their decision-making and relationships for increasing life, financial and business longevity by 30 or more years. Hugh partners with clients to create an Exponential Future by developing trail-blazing financial behavior apps for building the “New BeFi Economy” impacting all key areas of life, finance and business. Learn More : visit the Ignium https://www.igniumconsult.com Subscribe for more exclusive content in the Ignium Spark Tank https://www.igniumconsult.com/the-spark-tank Listen to the show: https://sparksbyignium.transistor.fm/episodes Connect with today’s guest Website: DNA Behavior LinkedIn: Hugh Massie Twitter: @HughMassie Instagram: Hugh Massie Learn more about Scaling Up: https://scalingup.com/ Sign Up to our Ignium Bi Monthly Newsletter https://sparksbyignium.transistor.fm/subscribe Connect on LinkedIn Phil Rose https://www.linkedin.com/in/coachphilrose/…
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