Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
In this inaugural episode of the Quick Hitter Wrap-Up Podcast, you'll listen to all of the final scores of (almost) every game played within the Southwest Georgia Network coverage area. The first installment includes Thomasville taking down Brooks County in a high-scoring contest, Tift County trouncing Westover in a hastily created matchup of first-year head coaches, and Colquitt County coming from behind to beat Marietta on the road. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message
In this inaugural episode of the Quick Hitter Wrap-Up Podcast, you'll listen to all of the final scores of (almost) every game played within the Southwest Georgia Network coverage area. The first installment includes Thomasville taking down Brooks County in a high-scoring contest, Tift County trouncing Westover in a hastily created matchup of first-year head coaches, and Colquitt County coming from behind to beat Marietta on the road. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message
In the second-ever episode of the R.I.N.G. Podcast, host Walter Johnson talks about the upcoming elections in Dougherty and surrounding counties for Tuesday, May 21, 2024, starting with the Dougherty County District Attorney's race, as well as why that particular election is important for voters in Albany and Dougherty County . More Information: Article on 2013 murder (WALB) Article on 2020 murder (WALB) Atlanta News First article (WANF) Dougherty County Democratic Candidates Forum article (Victoria Advocate) Elizabeth Gibson ( Branch.Vote ) Greg Edwards ( Branch.Vote ) Maurice Jimmerson (Reason.com) Plea deal article (WALB) Two more stand trial for 2013 murder (WALB) Follow the Southwest Georgia Network on X @swganetwork . Newsbreak: https://original.newsbreak.com/@ring-random-internet-news-grapevine-1852217 R.I.N.G. Podcast: randominternetnewsgrapevine.substack.com Southwest Georgia Network: southwestgeorgianetwork.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
Welcome to the first-ever episode of the Random Internet News Grapevine (R.I.N.G.) podcast. This episode has a brief explanation on why this podcast was started, as well as why Albany, Dougherty County, and surrounding areas in Southwest Georgia will be the primary focus. More Information: Follow the Southwest Georgia Network on X @swganetwork . Newsbreak: https://original.newsbreak.com/@ring-random-internet-news-grapevine-1852217 R.I.N.G. Podcast: randominternetnewsgrapevine.substack.com Southwest Georgia Network: southwestgeorgianetwork.com --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s installment of the High School Football Round-Up Podcast: A quick review of Week #1, including Lee County’s comeback win over Warner Robins, Dougherty defeating Westover despite a sudden head coaching change, plus a preview of Week #2, the top games in the HSFR coverage area, and much more. More Information: Week #2 Rankings (courtesy of Georgia High School Football Daily) Week #2 Scores & Schedules (courtesy of Georgia High School Football Daily) Follow the HSFR Podcast on X @swganetwork . Follow on Spotify here . Subscribe to the HSFR Podcast @ substack.com . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On the season debut of the High School Football Round-Up Podcast, host Walter Johnson will have a brief preview of each region within our coverage area, as well as the outlook for the opening week of the 2023 season. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On the first of multiple offseason episodes of the High School Football Round-Up Podcast, host Walter Johnson has a brief recap of National Signing Day, including where players from within the Southwest Georga Network coverage area are going to play college football, as well as where at least two former local standouts are now, and much more. More Information: National Signing Day List (courtesy of WALB.com) Baron Hopson (courtesy of Kennesaw State University Athletics) O.J. Arnold (courtesy of Georgia Southern University Athletics) Aairon Savage (courtesy of USA Today/Auburn Wire) Adam Miller (courtesy of the Georgia High School Football Historians Association) Octavia Jones (Albany Herald) Valdosta Wildcats (courtesy of the Valdosta Daily Times) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. fm/swganetwork . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
e championship games, respectively, as well as some final comments about the 2022 season, and a look ahead to the 2023 offseason, including potential future episodes of both the HSFR and HSFR Extra podcast (s), and even other content unrelated to high school sports, or sports in general, for that matter, on the Southwest Georgia Network. More Information: GHSA State Championship Game Recaps (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. fm/swganetwork . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson talks about what's next for the Deerfield-Windsor Knights after losing to John Milledge in the GIAA Class 3A state championship game, as well as a look ahead to state championship week in the GHSA, and more. More Information: GHSA State Semifinals Recap (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) GIAA Playoff Brackets (Courtesy of the Georgia Independent Athletic Association/Max Preps) State Championship Schedule Week of December 10, 2022 (Courtesy of the Georgia High School Football Daily Newsletter) Follow the Southwest --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson reviews a long holiday weekend filled with triumph and heartbreak, with one team from our area winning a state championship, another squad needing a “bizarre” play just to play for a state championship, and many more teams seeing their seasons come to a sad conclusion. More Information: Albany Herald Article (November 26, 2022) GHSA Class 6A Quarterfinal Recap (Courtesy of Scorebook Live) Playoff Schedule Week of December 3, 2022 (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) GIAA Playoff Brackets (Courtesy of the Georgia Independent Athletic Association/Max Preps) GAPPS Class AA 8-Man Playoff Bracket (Courtesy of the Georgia Association of Private and Parochial Schools) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. fm/swganetwork . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson takes a brief look back at what happened during the second week of postseason action around the Southwest Georgia Network coverage area, including which teams will still be playing on the night after Thanksgiving, as well as which teams have ended their seasons after losing this past weekend. More Information: Thanksgiving Week Playoff Schedule (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) GIAA Playoff Brackets (Courtesy of the Georgia Independent Athletic Association/Max Preps) GAPPS Class AA 8-Man Playoff Bracket (Courtesy of the Georgia Association of Private and Parochial Schools) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. fm/swganetwork . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson reviews the first round of the state playoffs, which teams from the Southwest Georgia Network coverage area moved on, whose season has come to a close, and a look ahead to this week’s action. More Information: Final Regular Season Standings (Courtesy of the Georgia High School Football Daily Newsletter) Second-Round Playoff Schedule (Courtesy of the Georgia High School Football Daily Newsletter) Final Regular Season Rankings (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) GIAA Playoff Brackets (Courtesy of the Georgia Independent Athletic Association/Max Preps) GAPPS Class AA 8-Man Playoff Bracket (Courtesy of the Georgia Association of Private and Parochial Schools) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. fm/swganetwork . --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson reviews the final week of the regular season, as well as previews the opening round of the playoffs, focusing primarily on the games involving the teams in the Southwest Georgia Network coverage area. More Information: Top 10 Recap (Courtesy of the Georgia High School Football Daily Newsletter) Final Regular Season Standings (Courtesy of the Georgia High School Football Daily Newsletter) First-Round Playoff Schedule (Courtesy of the Georgia High School Football Daily Newsletter) Final Regular Season Rankings (Courtesy of the Georgia High School Football Daily Newsletter) GHSA Playoff Brackets (Courtesy of the Georgia High School Association) GIAA Playoff Brackets (Courtesy of the Georgia Independent Athletic Association/Max Preps) GAPPS Class AA 8-Man Playoff Bracket (Courtesy of the Georgia Association of Private and Parochial Schools) Follow the Southwest Georgia Network on Twitter @swganetwork , on Spotify , and on Anchor at anchor. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson takes a look back at what happened in Week #11, including a few, or at least a share of region championships, being clinched, as well as a brief look ahead to Week #12, which is the final week of regular season action. More Information: Top 10 Recap (Courtesy of the Georgia High School Football Daily Newsletter) Week 12 Standings (Courtesy of the Georgia High School Football Daily Newsletter) Week 12 Scores & Schedules (Courtesy of the Georgia High School Football Daily Newsletter) Week 12 Rankings (Courtesy of the Georgia High School Football Daily Newsletter) Follow the Southwest Georgia Network on Twitter @swganetwork, on Spotify, and on Anchor at anchor. fm/swganetwork. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson takes a look back at a wild Week #10, with multiple major upsets and bizarre endings, as well as a breakdown of the playoff scenarios going into Week #11. More Information: Top 10 Recap (Courtesy of the Georgia High School Football Daily Newsletter) Week 11 Standings (Courtesy of the Georgia High School Football Daily Newsletter) Week 11 Scores & Schedules (Courtesy of the Georgia High School Football Daily Newsletter) Week 11 Rankings (Courtesy of the Georgia High School Football Daily Newsletter) Follow the Southwest Georgia Network on Twitter @swganetwork, on Spotify, and on Anchor at anchor. fm/swganetwork. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson takes a look back at Week #9, digging deeper into Dougherty’s convincing win over Monroe, as well as Westover losing yet another heartbreaker, and a preview of Week #10’s top games, including the Thursday night showdown between Thomasville and Dougherty, and more. More Information: Top 10 Reca p (Courtesy of the Georgia High School Football Daily Newsletter) Week 10 Standings (Courtesy of the Georgia High School Football Daily Newsletter) Week 10 Scores & Schedules (Courtesy of the Georgia High School Football Daily Newsletter) Week 10 Rankings (Courtesy of the Georgia High School Football Daily Newsletter) Follow the Southwest Georgia Network on Twitter @swganetwork, on Spotify, and on Anchor at anchor. fm/swganetwork. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
On this week’s episode of the High School Football Round-Up Podcast, host Walter Johnson talks about the Worth County Rams falling for the first time this season, Monroe and Westover both struggling on the road in region losses, Dougherty and Lee County cruising to convincing region wins, as well as what happened elsewhere in Week #8, a look ahead to Week #9 and more. More Information: Top 10 Recap (Courtesy of the Georgia High School Football Daily Newsletter) Week 9 Standings (Courtesy of the Georgia High School Football Daily Newsletter) Week 9 Scores & Schedules (Courtesy of the Georgia High School Football Daily Newsletter) Week 9 Rankings (Courtesy of the Georgia High School Football Daily Newsletter) Follow the Southwest Georgia Network on Twitter @swganetwork, on Spotify, and on Anchor at anchor. fm/swganetwork. --- Send in a voice message: https://podcasters.spotify.com/pod/show/swganetwork/message…
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