The World's Loudest Chips Bag

Sound in Marketing

In episode 128 of the Sound In Marketing podcast, I talk about SunChips’ bag design blunder. At one point, the bag was too loud…but for a good cause.

You can find the original article the episode inspired here.

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Thank you to Artlist for your wide variety of SFX and lovely background music. Thank you also to Sun Chips who made this sound study so interesting.

As promised, here are some links referenced in the episode.

• One pilot states it’s louder than his cockpit.
• The bag was just too darn loud.
• Scientific warning of noise being dangerous.
• Dip in revenue of 11%.
• The fix.

If your company is ready to explore sound in its marketing, Dreamr Productions would love to help. We produce branded podcasts, sonic logos, and strategize branded sound plans. Send us a message at Dreamr Productions or connect with me on Linkedin, Twitter, and Facebook.

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The Sound In Marketing podcast is produced by Dreamr Productions and hosted, written, and edited by me, Jeanna Isham.

Let’s make this world of sound more intriguing, more unique, and more and more on brand.