Artwork

Emma Brownson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emma Brownson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

What to do when your offering's promise isn't sexy

21:00
 
공유
 

Manage episode 429405041 series 3586912
Emma Brownson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emma Brownson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.

These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises.

Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your next event, learn how go viral consistently.

Some of those ones I’m mentioning were literally what was in my Facebook feed today that I noted down.

Of course, big, flashy promises get noticed. I’m in a coaching program right now where they tell us we need to make our offer so damn good, someone would be stupid to say no. And I’m all for delivering an AMAZING offering to your clients.

But I think a lot of people out there are taking that idea and just saying ANYTHING to make their offer sound good, but does it really deliver on it? Or are we over-hyping and over-promising here?
And how do we approach this as heart-centred business owners who probably take more of a long-term sustainable results kind of approach rather than a quick-fix solution approach.

I’ll be diving into my top tips for this in the episode!
Action Item I mention in the episode:

Map out those two questions:

Number 1: What problem does my ideal client care the most about solving?

Number 2: What problem do I care the most about solving?

Are they the same? Are they different? Do your ideal clients care about the same things you care about?

Ultimately, your intuition should be your best guide to find the best way to balance your personal beliefs and values about the work that you do while meeting someone where they are at with their particular level of awareness of the problem.

If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.

  continue reading

21 에피소드

Artwork
icon공유
 
Manage episode 429405041 series 3586912
Emma Brownson에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Emma Brownson 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Every offering you have will have some kind of promise. The promise is basically the outcome or the transformation that someone can expect from working with you, buying the thing, doing the course, whatever it is.

These days in the online world, it’s full of these BIG, sexy, sometimes outlandish promises.

Have a 6-figure launch, 5-steps to a $100K coaching business in 90 days, Launch your dream business in just 5 days, write your book in 90-days, 10x your revenue in 1 month, sell out your next event, learn how go viral consistently.

Some of those ones I’m mentioning were literally what was in my Facebook feed today that I noted down.

Of course, big, flashy promises get noticed. I’m in a coaching program right now where they tell us we need to make our offer so damn good, someone would be stupid to say no. And I’m all for delivering an AMAZING offering to your clients.

But I think a lot of people out there are taking that idea and just saying ANYTHING to make their offer sound good, but does it really deliver on it? Or are we over-hyping and over-promising here?
And how do we approach this as heart-centred business owners who probably take more of a long-term sustainable results kind of approach rather than a quick-fix solution approach.

I’ll be diving into my top tips for this in the episode!
Action Item I mention in the episode:

Map out those two questions:

Number 1: What problem does my ideal client care the most about solving?

Number 2: What problem do I care the most about solving?

Are they the same? Are they different? Do your ideal clients care about the same things you care about?

Ultimately, your intuition should be your best guide to find the best way to balance your personal beliefs and values about the work that you do while meeting someone where they are at with their particular level of awareness of the problem.

If you have a question about whether now is the right time for you to work on your branding, I’d welcome you to DM me to chat about it.

Feel free to DM me @soulstirringbranding on Instagram

or jump onto soulstirringbranding.com for more info.

  continue reading

21 에피소드

Alla avsnitt

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생