Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Somethin' About Our 20's the podcast is a space where we will discuss all of the life experiences, changes, and growing pains that come with these 20 something's. There will be open conversations with guest hosts in order to help others along this new journey of adulthood.
Somethin' About Our 20's the podcast is a space where we will discuss all of the life experiences, changes, and growing pains that come with these 20 something's. There will be open conversations with guest hosts in order to help others along this new journey of adulthood.
It’s the last episode of Season 2, and I'm wrapping things up with "New Year, New Outlook" episode! In this episode, I’m diving into what’s in and out for the new year, sharing my approach to goal setting, and breaking down my top priorities for 2025. Plus, we’ll reflect on the lessons from the past year and how they’re shaping a brighter future. Whether you’re rethinking your resolutions or just looking for some inspiration, this episode is your guide to starting the year with purpose and clarity. Let’s step into 2025 with a new outlook together!…
In this episode, we explore the transformative journey of our mid-twenties—unpacking personal growth, frontal lobe development, and the life lessons shaping us. From navigating mistakes and motherhood to embracing therapy, accountability, and evolving friendships, we cover it all. Join us for an honest, relatable conversation about the ups, downs, and everything in between.…
Join us for part two of Motherhood in Our 20s, featuring special guests sharing their journeys through motherhood. We dive into the challenges, the lessons learned, and the realities of postpartum depression. Plus, we discuss finding balance and reconnecting with ourselves along the way.
In this solo episode, I discuss the preparation that may come with stepping into your answered prayers, how I prepared for my next career move, attending Image Awards, the importance of gratitude, imposter syndrome, the anxiety that comes with figuring out what's next, and so much more!
On this episode, we discuss dating on our own terms, no matter what the current social media standards are. We dive deep into hot topics about 50/50, roster vs. dating one person, new relationship must-haves, dating boundaries, and more!
On this episode, I'm joined by Director of Communications for the Lightship, Vanessa Misoon. We discuss the pressure that comes with being in your 20's, things she learned in her 20's, what to expect when we enter our 30's and 40's, Black Tech Week Cincinnati, and more!
It's a new year, so let's talk about it! On this episode, I'm joined by special guest Mari and we're discussing our mindset for 2024, lessons learned last year, unlearning bad behaviors, self-love, dating, building our faith, and more.
How often do you self-reflect or check-in with your friends? In this episode, we discuss the importance of self-work, unlearning bad behaviors, and the struggles we're facing as we go through adulthood.
On this episode featuring content creator Dejea, also known as "Foodies with a Cutie". We discuss the honest truth about content creation, her journey gaining an audience, burn out, and so much more!
On this episode, I'm joined by two dads to discuss being a father in their 20's, how to navigate co-parenting, being there emotionally for their child, deadbeat dads, how being a dad has changed them, and more!
Welcome back! This episode, I'm joined by a few moms as we discuss motherhood in their 20's, postpartum depression, life after having a baby, mom guilt, fears, and so much more!
On this episode, I discuss the real up's and down's that come with being an entrepreneur in your 20's. From clothing, to hair, and graphic design businesses, we discuss their journey as a business owner, working a 9-5 while running a business, mistakes they've made, and how they've maintained success with their brand while experiencing adulthood. I'm joined by The Rockstar Barber, Ty Ambitious, Faith Fleeks, and Mekhi, owner of Making A Project.…
Welcome back! On this episode, I'm joined by a special guest, Liz Smith- journalist, producer, model, and radio host. We discuss the steps needed in order to find your purpose, living in your passion, her journey in the media industry, and she shares a few pieces of advice for all of us in our 20's navigating through adulthood.…
On this episode, I have a special guest, Kaylah, to discuss the importance of friendships, how we've grown as individuals and in the friendship, the struggles and challenges we've faced as best friends, and how we've maintained a healthy friendship
플레이어 FM에 오신것을 환영합니다!
플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.