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How to Build Your Personal Brand | with Marc Beckman & Aliza Licht
Manage episode 428098639 series 3515932
Jon Bumhoffer and Marc Beckman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Jon Bumhoffer and Marc Beckman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Aliza Licht is the best-selling author of "Leave Your Mark" and "On Brand." In a fascinating discussion, Aliza joins Marc Beckman on this episode to provide a comprehensive roadmap to building your personal brand.
Aliza shares her journey of creating an anonymous Twitter account for Donna Karan New York during a time when luxury brands were hesitant to embrace social media. She explains her strategy of engaging audiences through storytelling and behind-the-scenes content, which grew the account to 400,000 followers before her big reveal. Aliza also discusses her new book 'On Brand,' which offers 'Ten Commandments of Personal Branding,' and delves into the evolution of personal brands, the impact of social media, and the importance of aligning one's personal narrative with public perception. The conversation explores the challenges of maintaining a personal brand, especially in the face of controversies and societal changes. Aliza emphasizes the role of self-reflection and repetition in building a strong personal brand and shares her experiences of helping high-profile individuals shape their public personas.
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Episode Links:
LinkedIn: https://www.linkedin.com/in/alizalicht/
Instagram: https://www.linkedin.com/in/alizalicht/
Website: https://alizalicht.com/
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