Social Media Video Content: Maximising Watch Time To Increase Reach & Engagement

Social Media Marketing School

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1y ago 12:11

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SMMS #390 - We are all very aware that short-form video content is the content format to be created on social media at this moment in time. However, with there being so much competition it can be challenging to grab and retain attention for your content. The percentage watch time of your videos is one of the most important metrics as the algorithm looks at this as one of the biggest indicators of content performance.

That's why in today's Social Media Marketing School episode I wanted to share some of my top tips for maximising watch time on your video content so that you are able to increase your percentage watch time as much as possible. I hope this episode of Social Media Marketing School provides you with some actionable tips.

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