033 | THE GLOBAL INFLUENCER MARKETING 2019 REPORT BY EMARKETER: OUR POV

Social Currency

Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tuck Ross and Jess Jensen, Tuck Ross, and Jess Jensen 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

5+ y ago 37:49

MP3•에피소드 홈

We love eMarketer’s in-depth reports on all things digital marketing. In this episode, we discuss the highlights from this 18 page report on the podcast. Big thanks to Debra Aho Williamson for including Jess in the interviews and research.

Instagram is hitting it out of the park across so many vectors. Influencers is yet another one. According to eMarketer’s research, the fleeting nature of Instagram stories combined with the ability to include outbound links is hugely attractive for both brands and influencers. If your influencer program is not leveraging both the Instagram Feed and Stories platforms, it should.

The rise of “tiering” of influencers has also caught our attention. With celebrity influencers losing credibility with audiences and inflating their follower counts, many brands are turning to microinfluencers and nanoinfluencers. Are you a nanoinfluencer? Find out in the podcast!

Budgets are growing, both in whole number spend and as a percentage of the overall marketing mix. 31% of marketers say that they are increasing focus on influencer marketing. Here's a quote from the report:

"At Qualcomm, it’s still a very small percentage of the overall marketing and PR budget,” said Jessica Jensen, the company’s global director of digital marketing and strategy. “But because there is enough interest in it, and an awareness that it’s not going to go away, there will likely be additional budget."

So much more in this in-depth global report on all things influencers. Listen to episode #33 to get our POV.

----

Links we reference in the show are below:

Intro to report and link to buy:

https://www.emarketer.com/content/global-influencer-marketing-2019

eMarketer’s Podcast with highlights from the report: https://www.emarketer.com/content/podcast-influencer-marketing-stories-fraud-and-microinfluencers

----

Get everything Social Currency Show:

Find us here:

SocialCurrencyShow.com

Facebook

Listen here:

iTunes/Apple Podcasts

Post love with this hashtag: #socialcurrencyshow

46 에피소드

#Business #Social Media #Tuck Ross and Jess Jensen #Jess Jensen #Tuck Ross