Ep. 70: Arik Hanson Social Media Expert part 2

So Much More, A Mall of America® Podcast

Arik Hanson is a social media expert who helps mid-sized and large companies feel supremely confident about the way they show up in social. With more than 25 years of experience in social media and digital marketing, Arik has helped more than eighty companies achieve results. He is an early adopter in the field of social media, founded a social media blog in 2008 and is co-host of a podcast with more than 175 episodes, one of the longest running social media podcasts in Minnesota. He also is committed to inspiring and teaching the next generation of leaders.

2:00 Video presence on social media is increasing. How to maximize that tool.
2:20 The pro’s and con’s of executives hiring someone to run and post content on their social media channels versus doing it themselves
3:20 How A.I. is shaping our social media content and best practices for using it
7:15 There is a mental health crisis in our country especially as it relates to youth and social media. How do we handle this?
10:00 Lessons Arik has learned being a professor and what students have taught him
14:27 How to protect your brand when it’s brought into conversations on social media
18:50 Arik’s picks for social media channels that are gaining ground right now such as Reddit and SubStack

Check out Arik Hanson Social Media at: https://arikhanson.com/.
Check out the Hanson & Hunt Podcast at: https://arikhanson.com/podcast/.

Guest: Arik Hanson, Owner of Arik Hanson Social Media, adjunct professor
Hosts: Daniel Jasper, Jill Renslow

Presented by Bloomington Minnesota Travel and Tourism the official destination marketing organization for the city of Bloomington, Minn.