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Smarter Destiny Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Smarter Destiny Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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#174 - Joseph Wilkins on Why People Don't Watch TV Anymore And How To Sell Using Humor

59:29
 
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Manage episode 339166434 series 2660013
Smarter Destiny Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Smarter Destiny Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next.

Bullet points

(00:07) Intro

(02:24) The start as an entrepreneur

(04:49) The first pivot: Starting a video production company

(05:10) The second pivot: Going online

(08:38) Choosing humor as a form of entertainment

(16:23) How to reach out to anyone you want to connect with

(20:36) The 8 steps to produce a funny sales video

(21:42) First step: Discovery

(22:24) Second: Brainstorm

(23:40) Third: Scripting

(25:05) Fourth: Adding comedy

(25:48) Fifth: Production

(26:51) Sixth: Editing

(27:47) Seventh: Testing

(28:12) Eight: Forget “viral”

(29:10) The necessary evil of vertical video

(33:23) Grabbing and retaining attention

(39:45) Where to find out more

(40:20) Rapid fire question round

(40:35) If you ever had to start again, how would you make your money?

(41:22) What is the most common or biggest mistake that leaders make?

(42:00) Who is a great leader (alive or dead) and why?

(42:55) How do you hire top talent?

(44:48) What is one of your proudest moments?

(47:26) What is one interesting fact about you that not many people would know?

(48:22) What book (or books) changed your mindset or life?

(49:18) What is the most exciting question you spend your time thinking about?

(50:17) What unusual or underrated food or drink should more people try out?

(51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

(56:00) What makes you happiest?

  continue reading

180 에피소드

Artwork
icon공유
 
Manage episode 339166434 series 2660013
Smarter Destiny Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Smarter Destiny Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Joseph Wilkins is the founder of FunnySalesVideos.com and the host of How To Make A Video Go Viral Podcast. Joseph Wilkins founded ProCreative Studios in 2000, which produced infomercials, TV spots & marketing videos for clients including Google, Linkedin, McDonalds, Goldman Sachs, Chevrolet & Home Depot. As viewing habits shifted away from TV, Joseph launched FunnySalesVideos.com where he creates attention-grabbing "viral style" sales videos that get millions of views and converts cold traffic into sales. With 20 years experience, hundreds of millions of views and over $250 million in career sales, today Joseph will share the 8 steps anyone can follow to drive sales. All this and much more, up next.

Bullet points

(00:07) Intro

(02:24) The start as an entrepreneur

(04:49) The first pivot: Starting a video production company

(05:10) The second pivot: Going online

(08:38) Choosing humor as a form of entertainment

(16:23) How to reach out to anyone you want to connect with

(20:36) The 8 steps to produce a funny sales video

(21:42) First step: Discovery

(22:24) Second: Brainstorm

(23:40) Third: Scripting

(25:05) Fourth: Adding comedy

(25:48) Fifth: Production

(26:51) Sixth: Editing

(27:47) Seventh: Testing

(28:12) Eight: Forget “viral”

(29:10) The necessary evil of vertical video

(33:23) Grabbing and retaining attention

(39:45) Where to find out more

(40:20) Rapid fire question round

(40:35) If you ever had to start again, how would you make your money?

(41:22) What is the most common or biggest mistake that leaders make?

(42:00) Who is a great leader (alive or dead) and why?

(42:55) How do you hire top talent?

(44:48) What is one of your proudest moments?

(47:26) What is one interesting fact about you that not many people would know?

(48:22) What book (or books) changed your mindset or life?

(49:18) What is the most exciting question you spend your time thinking about?

(50:17) What unusual or underrated food or drink should more people try out?

(51:05) With an impending recession and the changes in the economy, what advice do you have or what changes are you making in your business to make it recession proof? And what would you advise others to do?

(56:00) What makes you happiest?

  continue reading

180 에피소드

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