Strategy Can SAVE Small Businesses, with Jimmy Newson | Ep #681

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

When was the last time you stepped back to evaluate whether your agency's strategy is truly aligned with your core mission and values? Is your team buying into the overall vision? Are they motivated and understand their role in the vision? If not, it’s time you start integrating vision and strategy for more effective results. Today’s guest has set himself the mission of saving small businesses from failure by teaching them how to combine their vision with effective strategy. He thinks agency owners should think about strategy a lot sooner to avoid moving blindly with no particular purpose in sight. In t his episode, you’ll learn how having a clear vision statement can motivate your team and drive growth.

Jimmy Newson is the founder of Moving Forward Small Business, a membership-based organization that helps businesses grow and achieve their goals through practical and actionable advice. As a business and growth strategy consultant, Jimmy has worked with organizations of all sizes, but his specialty lies in working with small businesses and entrepreneurs. Jimmy is also a contributor and member of Leadership Network with Entrepreneur.com, where he shares his expertise on small business management and growth.

In this episode, we discuss:

• Integrating strategy for clearer and more effective results.

• Why you should rethink and adapt your strategy.

• Building a purpose-driven team.

Subscribe

Apple | Spotify | iHeart Radio

Sponsors and Resources

E2M Solutions: Today's episode of the Smart Agency Masterclass is sponsored by E2M Solutions, a web design, and development agency that has provided white-label services for the past 10 years to agencies all over the world. Check out e2msolutions.com/smartagency and get 10% off for the first three months of service.

Strategy Can SAVE Small Businesses

At his organization, Jimmy’s ultimate goal is to save one million small businesses from failure by 2050. Why small businesses? According to Jimmy, 99% of businesses in the United States are small businesses and the failure rate among them is alarmingly high. “You have to start questioning why that is,” he says.

Jimmy's personal experiences have given him a deep understanding of small businesses' challenges. Despite working with large organizations, he deliberately maintains a small team and leverages available technology to bridge the gaps. His goal is to empower small businesses to thrive by implementing effective strategies that ensure financial success and long-term sustainability.

Is a clear vision enough to create this sustainability? Jimmy highlights the need to create a business plan that aligns with your vision, mission, and purpose. He also stresses the need for a strategy that outlines the rules of engagement and guides decision-making. This strategy will become the guiding force that will keep the organization on track and allow business owners to make decisions that align with their vision and mission.

Once established, new opportunities for your business should always be examined under the guise of “Does this align with my strategy?” By aligning opportunities with their strategy, business owners can ensure they are moving in the right direction and avoiding potential pitfalls.

Is it Time to RETHINK Your Strategy?

Most agency owners start out being good at something – whether Google ads, website building, etc. – However, once they step into the role of entrepreneur, they encounter various unfamiliar aspects of the business. “You don’t have to be good at all these things,” Jimmy clarifies, “but you have to be aware of them.” It’s about figuring out how to address these aspects of business without shouldering them on your own, which would probably not provide the best results.

The logical step is to hire a team and start delegating tasks. However, before that be sure to build a strategy that provides a path to reduce uncertainty around the future of your business. By developing a roadmap for their business, agency owners can navigate challenges and obstacles with greater ease.

Additionally, Jimmy suggests reevaluating and revising the strategy regularly to evolve and refine your vision and strategy and thus adapt to changing market conditions.

Building a Purpose-Driven Team to Cultivate Employee Motivation and Commitment

Once you’ve established and integrated a strategy into your agency’s mission and vision, how do you get people joining your organization to buy into that vision? They should be aware that their role isn't just a job; it's a mission fueled by the agency's core values. This is the power of having a compelling "why" behind your agency's vision.

As Jimmy emphasizes, people aren't just motivated by products or services; they crave purpose. When employees believe in the organization’s mission and values, they are more likely to be engaged, motivated, and committed to their work.

Having a strong "why" behind the agency's goals can help employees self-validate their reasons for being there. This sense of purpose not only benefits them but also the organization as a whole.

As a leader, it's your responsibility to provide employees with the necessary tools and support for success, while highlighting the significance of their work. Helping them see the bigger picture and understand how their contributions make a difference will significantly boost their motivation.

This is a key lesson that Jimmy learned the hard way, leading him to now refer to key team members as stakeholders. To him, a stakeholder is anyone associated with your organization who should be aware of their importance in its mission and purpose.

Do You Want to Transform Your Agency from a Liability to an Asset?

Looking to dig deeper into your agency's potential? Check out our Agency Blueprint. Designed for agency owners like you, our Agency Blueprint helps you uncover growth opportunities, tackle obstacles, and craft a customized blueprint for your agency's success.