Nonprofit Community Building in Challenging Times: Data from Canada Helps' 2024 Giving Report

Small Nonprofit: Fundraising Tips, Leadership Strategies, and Community-Centric Solutions

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Dealing with rising disconnection, financial stress, and generational shifts in the nonprofit landscape? Building community connections during these challenging times might be the answer. But How? In this episode, Maria sits down with Nicole from Canada Helps and Sam from Apathy Is Boring to explore the power of nonprofit community building. They discuss the latest trends in donor behavior, insights from CanadaHelps’ 2024 Giving Report, and actionable strategies to engage donors and mobilize supporters.
Nicole highlights key findings from the report, while Sam shares how her organization fosters youth engagement and civic participation.
Nonprofit Community Building in Challenging Times – The Highlights:

• The connection between community engagement and donor behavior.
• Data from Canada Helps' 2024 Giving Report: Trends in monthly giving and donor demographics.
• Strategies to strengthen nonprofit community building and foster loyalty.
• How Giving Tuesday inspires donor action and attracts younger audiences.
• Real-world examples from Apathy Is Boring on youth engagement and advocacy.

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About CanadaHelps’ 2024 Giving Report:
The Giving Report 2024 highlights insights and giving trends that are challenging Canada’s charitable sector as it struggles to keep pace with increasing demand amidst a decline in charitable donors. Leveraging the vast volume and breadth of online giving data at CanadaHelps and analysis of the latest tax filer data, we paint a detailed picture of concerning trends in how Canadians give.
Actionable Tips for Nonprofits to Build Community (even in challenging times):

1. Leverage monthly giving: consider encouraging monthly donations to provide stable, recurring support.
2. Highlight impact: show donors exactly how their contributions make a difference in their community.
3. Engage young people on their terms: tap into platforms like TikTok to connect with younger audiences and address their interest in accessible, transparent impact.
4. Focus on community connections: creating opportunities for meaningful interactions between donors and beneficiaries can boost engagement, especially in an increasingly disconnected world.

Resources and Links:

• CanadaHelps Giving Report (2024)
• CanadaHelps Website
• Apathy is Boring Website
• Apathy is Boring: The FEED

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