Episode 19: The Challenge of Pricing

12:50
 
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Player FM과 저희 커뮤니티의 Anna Steinfest 콘텐츠는 모두 원 저작자에게 속하며 Player FM이 아닌 작가가 저작권을 갖습니다. 오디오는 해당 서버에서 직접 스트리밍 됩니다. 구독 버튼을 눌러 Player FM에서 업데이트 현황을 확인하세요. 혹은 다른 팟캐스트 앱에서 URL을 불러오세요.

Today Dr. Michael Troyer and Anna Steinfest will talk about the challenge of pricing. You will learn the following:

  • What your price should reflect
  • Cost to create and deliver the product or service
  • The necessary reserves listed above
  • The risk you are taking on: debt, time, payroll, governmental regulations,
  • The expertise that you are providing (its depth, breadth and the investment of resources in acquiring it)
  • The degree to which you can customize your product or service to the specific customer’s needs
  • The adjustability of the product or service to changing customer needs and your capacity to meet those needs
  • The value your product or service delivers relative to the customer’s other choices
  • The sacrifices and compromises (compensating behaviors) the customer will or won’t except in solving their problem, relative to the performance of your product or service.

If you would like to ask a question please e-mail us at info@affresearch.com.

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