Episode 656: Follow the Blooms with Host and Producer Katie Lila, and Bloom TV Network’s founder & CEO Monica Michelle

Slow Flowers Podcast

https://youtu.be/2xAkkExz5Qc?si=lLlWWY0VToCA2XeE There’s HGTV and there’s the Food Network, but have you checked out the Bloom TV Network? Today, we’ll meet Monica Michelle, creator of the floral-centric streaming platform and Slow Flowers member Katie Lila, host and producer of the new series “Follow the Blooms,” which begins at the flower farm and ends with a beautiful installation for the public to enjoy. Follow the Blooms installation at the Slow Flowers Summit in progress, featuring mural by Toby Keogh Slow Flowers Summit attendees at Bellevue Botanic Garden, adding flowers to the mural. From left: Anne Bradfield (Analog Floral), Mayuri Parikh (True Client Pro), and Lisa Schwarz (Coastal Blooms). Today, we’re getting a peek behind the scenes of Bloom TV Network’s exciting series called “Follow the Blooms,” which debuted on March 7th with new episodes dropping every Thursday through April 25th. Slow Flowers Summit 2024 with Katie Lila of Follow the Blooms. From left: Gina Lett-Shrewsberry, Katie Lila, Debra Prinzing, Olivia Yates O'Donnell and Sarah Wagstaff The host is Slow Flowers member Katie Lila, owner of Flowers for People in Spokane, Washington. A few years ago, after a career doing everything in the floral space, Katie started collaborating with creative teams to produce pop-up artistic floral installations in a Spokane gallery environment, inviting photographers and the public to be part of the experience. And then she learned that Bloom TV network, the new online streaming platform for all things floral, had announced a call for creatives to submit their pilot concepts to be considered for the network’s programming lineup. Katie Lila (left) and Monica Michelle (right) Katie saw the potential opportunity to turn her public floral installations into a show – and she teamed up with DittoFilm Media in her community to film three pilots that they submitted to Bloom TV. Like a fast-paced floral party with a race to the finish, Katie brings the viewer along for the ride as she comes up with a venue, brainstorms the design concept, seeks out flower farmers whose seasonal blooms will bring the concept to life, and then with a design team, a floral installation is brought to life. And the viewer “follows” the blooms from field to floral art piece. Fast-forward to June 2023 and Follow the Blooms was launched as a bonafide series in production for Bloom TV. Katie and her crew asked if they could film one of their eight episodes at the Slow Flowers Summit, which we held at Bellevue Botanic Garden. Of course, we said yes, and it was a whirlwind moment during the busy Summit – I’m glad we documented the experience because it was a bit of a blur. We’ve been anxiously awaiting the series release ever since. Follow the Blooms Mural at Slow Flowers Summit 2023 The Summit episode includes a large, interactive “paint by flower” mural, the creation of which invited our attendees to participate. The film crew also visited the Seattle Wholesale Growers Market and JARN Co. Flowers, a member flower farm owned by Tracy Yang and Nick Songsangcharntara – we “followed” the blooms from both spots to the Summit where Katie’s installation became a reality. When you see a sneak peek of the series, you’ll be swept up in Katie’s joyful approach to life. She’s determined to get everyone involved in her big schemes, including friends, family members, and strangers, and it all ends up in an explosion of blooms. We’ll also learn more from Monica Michelle, CEO and founder of Bloom TV Network, and I’m delighted that she was able to join Katie for our conversation today. Monica Michelle has an extensive background in marketing and entrepreneurship, and has spent her career implementing new ideas, and building online communities across multiple industries including the medical industry, food industry and now in the world of media. In 2021 she developed a new niche media model meant to elevate creators,