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Building a Storybrand by Donald Miller
Manage episode 328126621 series 3348108
SkillDing - Learn by Doing에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 SkillDing - Learn by Doing 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Stories are one of the most persuasive ways to convince someone of your argument, position yourself as an expert and to move someone along in a sales process. Some people are natural storytellers but the rest of us can learn the rules and structure to tell a compelling story. That is the essence of Building a Storybrand. Author Donald Miller sets forth a plan for you to create a story around your brand to allow you to bring a visitor to your website or a new subscriber to your mailing list along on a journey. This journey sets out your understanding of the problem the potential customer might be facing, your domain expertise and the steps that they will need take to solve their problem with you by their side. This is a simple but far from easy concept to implement. Luckily for you, we have laid out the steps in this episode.
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