Artwork

Aidan Jones에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aidan Jones 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Ep 370 - Dad I Want To Hear Your Story

39:38
 
공유
 

Manage episode 455967786 series 2081377
Aidan Jones에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aidan Jones 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Yesterday I got an ad for this garbage book called 'Dad I Want To Hear Your Story'. It's not even a book that you read, it's a book that you give to your Dad that he writes his life story in. There are all these questions about your first kiss or your school years or whatever the fuck stupid bullshit these people put in there to try and seduce people into thinking that you can skip the years of work it takes to build up a good relationship with your loved ones and all you need to do is BUY THIS BOOK!! THIS ONE WEIRD TRICK MADE MY DAD LOVE ME AGAIN!!

The ad creeped me out for that reason, but also even more so because the Instagram page that was hosting it was full of the same guy saying the same words to a camera, but with all different intonations, different music, and wearing different hats and sunglasses on his face. It feels as if whoever is selling this thing is doing A/B market testing on their own face, trying to find the optimal combination of sounds and images required to sell these cynical, loveless items.

As I wade into the world of advertising and marketing ahead of the festival season (the show opens a month from the 17th!!!) I am more and more aware of this kind of stuff. I'm even using some of it to sell my tickets, but I am also very conscious of trying to keep it at arm's length, because throughout the world of marketing there exists this idea that you can sell anything with the right ad campaign. There are people all over online message boards and social media apps talking about how they can increase your Lead Generation and Sales Performance and ROI without ever talking about what products anyone might actually be selling, and that kind of mindset is liable to destroy a person if it gets a hold of you.

And boy has it gotten a hold of these book-selling losers on Instagram.

  continue reading

379 에피소드

Artwork
icon공유
 
Manage episode 455967786 series 2081377
Aidan Jones에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Aidan Jones 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Yesterday I got an ad for this garbage book called 'Dad I Want To Hear Your Story'. It's not even a book that you read, it's a book that you give to your Dad that he writes his life story in. There are all these questions about your first kiss or your school years or whatever the fuck stupid bullshit these people put in there to try and seduce people into thinking that you can skip the years of work it takes to build up a good relationship with your loved ones and all you need to do is BUY THIS BOOK!! THIS ONE WEIRD TRICK MADE MY DAD LOVE ME AGAIN!!

The ad creeped me out for that reason, but also even more so because the Instagram page that was hosting it was full of the same guy saying the same words to a camera, but with all different intonations, different music, and wearing different hats and sunglasses on his face. It feels as if whoever is selling this thing is doing A/B market testing on their own face, trying to find the optimal combination of sounds and images required to sell these cynical, loveless items.

As I wade into the world of advertising and marketing ahead of the festival season (the show opens a month from the 17th!!!) I am more and more aware of this kind of stuff. I'm even using some of it to sell my tickets, but I am also very conscious of trying to keep it at arm's length, because throughout the world of marketing there exists this idea that you can sell anything with the right ad campaign. There are people all over online message boards and social media apps talking about how they can increase your Lead Generation and Sales Performance and ROI without ever talking about what products anyone might actually be selling, and that kind of mindset is liable to destroy a person if it gets a hold of you.

And boy has it gotten a hold of these book-selling losers on Instagram.

  continue reading

379 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생