56 | How to Leverage Relationship Selling to Increase Revenue with Nikki Rausch

Simplify to Scale Show

Most people, especially entrepreneurs, have mixed feelings around sales. It might seem odd that you have built a service or a product that you believe could genuinely solve a problem, a want or a need, but then struggle to sell it. But according to Nikki Rausch, CEO of Sales Maven, it’s because we have all had a similar experience of being sold to instead of being sold with.

Being sold to, looks like receiving emails that you never asked for, for “pain points” you never gave a stranger permission to talk to you about. Being sold to is that gross feeling when someone creates a pain point or a problem just to sell you the solution.

To sell with someone is to listen and to offer invitations. Selling with someone is following the 5 Step Selling Staircase, so that you truly understand what your potential customer/client needs and wants before you ever actually propose a sale.

So, if you’re ready to transform your feelings around the selling process or just want to avoid some common selling mistakes, listen in to Episode 56 of The Lean Out Your Business podcast where Nikki Rausch and Host, Crista Grasso discuss:

2:05 why selling “to” someone doesn’t work

4:25 how to shift to relationship selling

5:40 what it looks like to provide a solution rather than create a problem

6:35 the 5 steps to the selling staircase

7:25 common mistakes that are made in the selling process

8:05 what happens when you skip steps in the selling process

10:55 why most sales lists are garbage

12:10 tips for selling through your email campaigns

14:30 sales psychology and reasons why your sales tactics might not be landing right with you or your potential client

19:15 how to leverage relationship selling

20:00 the sales trifacta - three things that need to be aligned in order to make a sale

21:45 the importance of issuing an invitation if you want to make a sale

23:25 why you should put pricing on your website

Links from Today’s Episode:

If you’re ready to level up your sales game, download Nikki’s free e-book to help you increase your confidence and close the sale at salesmaven.com/leanout

Want more air time with Nikki? Listen to her podcast, Sales Maven, on your preferred platform.

Sign up for Nikki’s next sales masterclass. Upcoming topics include: the language of sales, storytelling for your business, conversion email sequences, and sales scripts to increase influence.

Follow Nikki on Instagram @your_sales_maven

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