Nancie McDonnell Ruder - The Art and Science of Marketing Leadership

SIMPLE brand With Matt Lyles

In this week’s episode of the SIMPLE brand podcast, I talk with Nancie McDonnell Ruder, author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True.

Nancie’s an executive coach, a leadership advisor, a marketing consultant and the founder of Noetic Consultants where they help companies build their internal marketing strength – so that their external marketing efforts are more focused and more effective.

She’s an adjunct professor of Integrated Marketing Communications at Georgetown University.

And Nancie’s the bestselling author of How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True. It’s now in its second edition!

Nancie and I discuss lessons from her research where she’s identified the qualities of senior marketers that help them make it to the top of their field.

Here’s what we discuss:

• How brands can strengthen themselves from the inside out
• How brands can get the insights they need from internal employees
• Delivering on the brand inside your organization creates engaged employees
• You can’t fix operational issues with better branding
• Why it’s actually valuable to be a “jack of all trades”
• Psychological safety is a key driver in an innovative culture
• Nancie’s “Art & Science Assessment” helps marketers understand their needed skills
• How to help your peers learn from your own trials and errors

RESOURCES FROM THIS EPISODE:

• Noetic Consultants
• Nancie’s book - How Senior Marketers Scale the Heights: What is Still True, More True, & Newly True
• Nancie on LinkedIn
• Noetic Consultants brand health diagnostic