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How the Makers of the Beard Bib Built a 7-Figure Brand Identity
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Shopify Masters Podcast에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Shopify Masters Podcast 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
A brand is more than a logo or a catchy slogan. It's the entire experience your customers have when interacting with your business, down to the tiny details. Nick and Alessia Galekovic are the "King and Queen" of The Beard King, a lifestyle brand and line of grooming products, who attribute the success of their 7-figure business to the time and planning they spent on branding through videos and visuals. On this episode of Shopify Masters, you’ll learn from two entrepreneurs who built a 7 figure business by going all-in on building a brand that speaks to their target audience. We'll discuss: —Why you should first solve a problem and then build a brand around the problem. —How to plan a content calendar for video content. —Why you need to be on Amazon to combat copycats.
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