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San Jose Sharks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 San Jose Sharks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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좋아요
좋아요28:17
Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Sharks Morning Skate 01/30/2025
Manage episode 464047071 series 3345541
San Jose Sharks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 San Jose Sharks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Game 54: Sharks at Kraken. TT: 00:10:00
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1355 에피소드
Manage episode 464047071 series 3345541
San Jose Sharks에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 San Jose Sharks 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Game 54: Sharks at Kraken. TT: 00:10:00
…
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1355 에피소드
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Sharks Audio Network On Demand
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Ep. 39: Walker Duehr talks about his hockey story with Dan Rusanowsky. TT: 00:30:00
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Sharks Audio Network On Demand
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This time, Brodie Brazil sits down with Sharks 2023 3rd round draft pick, Brandon Svoboda.
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Sharks Audio Network On Demand
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On the latest "Sit Down" Brodie chats with blue line prospect, Luca Cagnoni
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Sharks Audio Network On Demand
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The San Jose Barracuda (25-18-2-3) trailed 6-1 after 40 minutes on Wednesday night at Tech CU Arena, would get within two with a three-goal third, but ultimately fell short as the Ontario Reign (30-14-2-1) held on for a 6-4 win. In the game, both clubs went three-for-six on the power play as Andrew Poturalski and Luca Cagnoni each netted their ninth power-play goals of the year.…
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Sharks Audio Network On Demand
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Ep. 38: Dan Rusanowsky speaks with assistant coach Doug Houda. TT: 00:33:00
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Sharks Audio Network On Demand
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The San Jose Barracuda (25-16-2-3) never trailed on Saturday night at the Mechanics Arena Bank, but it would take a third-period goal from Andrew Poturalski to finally put the Condors (20-17-5-2) away, 4-3. With the win, the Barracuda snapped a five-game road losing skid and improved to 2-2-1-0 against the Oilers’ affiliate this season.…
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Sharks Audio Network On Demand
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On this episode, Brodie chats with the man behind the Fro, Mario Ferraro.
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Sharks Audio Network On Demand
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On the latest episode of Brodie's Sit Down, Mr. Brazil chats with former Shark, now broadcaster with The Sharks Audio Network, NHL Network, and NBC Sports California, Jason Demers
On this edition of The Undercurrent, Tara chats with Hockey Agent and co-founder of the Alphabet Sports Collective, Bayne Pettinger.
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Sharks Audio Network On Demand
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Corey Pronman of The Athletic sits down with our Ted Ramey to talk Sharks Prospects and takes a look at the upcoming draft.
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Sharks Audio Network On Demand
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The San Jose Barracuda (24-15-2-3) erased multiple deficits on Tuesday at the Blue Arena but would ultimately fall 6-3 to the Colorado Eagles (26-12-4-2).
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Sharks Audio Network On Demand
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Ep. 37: Dan Rusanowsky speaks with assistant coach Brian Wiseman. TT: 00:38:00
On the latest episode of Morning Tide, Ted goes over San Jose's loss to Dallas, and looks to the future.
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Sharks Audio Network On Demand
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Charanbir Mahal of INDTV USA goes over San Jose's loss to the Stars as the team heads into the Four Nations break.
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Sharks Audio Network On Demand
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Game 57: DAL 8 at SJ 3 FINAL. TT: 00:12:00
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