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Philippa Roberts
Manage episode 333728816 series 2945671
Murray Edwards College에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Murray Edwards College 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode we are joined by Philippa Roberts, author, advertising expert, and business owner. Philippa went to Murray Edwards College, New Hall, to study History in 1985. Once she graduated she embarked on a career in advertising and communications, becoming the Client Services Director at both DDB (now known as Adam and Eve) and Ogilvy. However, during her years working at these agencies, she repeatedly noticed that despite the fact that in most developed markets women are invariably the most valuable consumer audience, they were often perceived in ways that were tired or inaccurate. Determined to do something about it, Philippa left her role to set up a research company called Pretty Little Head with her colleague, Jane Cunningham, with the specific intention to help the marketing world better understand women. 15 years later and with three books under their belts, the duo have been described as the pioneers of marketing to women.
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