Taking co-creation to the next level / Peter Horvath / Episode #87

Service Design Show

Co-creation is still an ad-hoc activity in most organisations rather than something which is deeply embedded into the operating system. How can we change that and take co-creation to the next level? In this episode you're going to get some inspiration from Swiss direct democracy. I bet you didn't see that one coming. Peter Horvath has studied how the Swiss have embedded co-creation into their democratic system. A system which has been operating for about 150 years now. Involvement of customers was for a long time considered an unconvinient distraction by organisations. Then slowly but surely organisations started to involve customers inn their product and service development. Now we're seeing organisations who use customers as strategic partners who help them to shape the future. Just like the Swiss are doing with their citizens. But there are some important things you need to get right before you can adopt this next level of co-creation in your business. And in this episode you'll learn exactly what those thinsg are! If enjoyed this episode and it inspired you please consider sharing it with just 1 other person you know. Every. Share. Counts. :) ----- [ GUIDE ] ----- 03:30 - The first encounter with Service Design. 05:10 - Why do we know so little about direct democracy? 13:45 - How can we embed co-creation more strongly in organisations? 21:35 - What If we could use the Swiss direct democracy model in a commercial setting? 38:30 - Big question: Do you see that senior management is devoted to including customers at a higher level? ----- [ LINKS ] -------- * https://www.linkedin.com/in/horvathpetertamas/ * https://swiss-service-style.com/ * https://medium.com/@petertamashorvath/swiss-service-style-a-co-creation-model-aaecd6c8f2fc * https://www.meetup.com/Digital-Strategy-and-UX-meetup-Geneva/ * https://www.service-design-network.org/chapters/switzerland ----- [ MORE ] ----- Enjoyed the show? Take a look at some of the other episodes. https://go.servicedesignshow.com/spotify YOUTUBE Every episode of the Service Design Show is also available as via the official YouTube channel. https://go.servicedesignshow.com/youtube FACEBOOK Check the Facebook page where you'll find more content and can discuss the episodes. https://go.servicedesignshow.com/facebook INSTAGRAM Get an exclusive behind the scenes look of the Show. https://go.servicedesignshow.com/instagram ----- [ FREE COURSE ] ----- HOW TO EXPLAIN SERVICE DESIGN Learn what it takes to get your clients, colleagues, managers, CEOs and even grandmas as excited about service design as you are! https://servicedesignshow.com/free-course