Artwork

Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Strategies for Positioning Design as an Equal Business Partner / Scott Zimmer / Ep. #187

1:05:05
 
공유
 

Manage episode 380933349 series 1206631
Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let's face it... In many organizations, human-centered design, unfortunately isn't yet woven into the cultural fabric.

This means that design often still needs to earn its stripes before it gets fully accepted inside an environment that's dominated by a different mindset.

And the stakes are high. Either design's influence grows, and investments shift toward it, or it risks fading into insignificance.

Right now, there's a strong debate going on in our field: How can we earn this respect without losing our design essence, the very source of our effectiveness?

Scott Zimmer, our guest this week, brings a wealth of insights on what it takes to persuade organizations to make substantial (financial) investments in design. Through his experiences in executive leadership roles, he successfully championed design, building environments where it was regarded as an equal partner rather than a replaceable resource.

In this conversation, we delve into the strategies for building bridges between business and design, ensuring mutual understanding and appreciation.

As you'll hear, Scott offers practical, actionable steps to drive change within your organization, from the influence of job titles to crafting stories that resonate with your business partners.

So, if you're interested in learning what really moves the needle in favor of design from someone who's been at the very top, make sure you don't miss this one!

One key takeaway from my discussion with Scott is that we should hold firmly to our principles and not doubt the value we bring to the table.

We can be both brave and humble.

~ Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to Episode 187

05:45 Who is Scott

09:00 Lightning Round

10:30 Designers seeking respect

16:30 Respect revered

18:30 How to earn the respect

26:00 Valuing what designers put into the table

30:15 What it means to be an equal partner

36:30 Making a positive impression

39:45 The status quo

44:30 Bragging rights in your favor

47:00 Lessons learned

56:00 It's a bet

59:15 What's next for Scott

1:04:30 Final takeaway

--- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

  continue reading

266 에피소드

Artwork
icon공유
 
Manage episode 380933349 series 1206631
Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Let's face it... In many organizations, human-centered design, unfortunately isn't yet woven into the cultural fabric.

This means that design often still needs to earn its stripes before it gets fully accepted inside an environment that's dominated by a different mindset.

And the stakes are high. Either design's influence grows, and investments shift toward it, or it risks fading into insignificance.

Right now, there's a strong debate going on in our field: How can we earn this respect without losing our design essence, the very source of our effectiveness?

Scott Zimmer, our guest this week, brings a wealth of insights on what it takes to persuade organizations to make substantial (financial) investments in design. Through his experiences in executive leadership roles, he successfully championed design, building environments where it was regarded as an equal partner rather than a replaceable resource.

In this conversation, we delve into the strategies for building bridges between business and design, ensuring mutual understanding and appreciation.

As you'll hear, Scott offers practical, actionable steps to drive change within your organization, from the influence of job titles to crafting stories that resonate with your business partners.

So, if you're interested in learning what really moves the needle in favor of design from someone who's been at the very top, make sure you don't miss this one!

One key takeaway from my discussion with Scott is that we should hold firmly to our principles and not doubt the value we bring to the table.

We can be both brave and humble.

~ Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to Episode 187

05:45 Who is Scott

09:00 Lightning Round

10:30 Designers seeking respect

16:30 Respect revered

18:30 How to earn the respect

26:00 Valuing what designers put into the table

30:15 What it means to be an equal partner

36:30 Making a positive impression

39:45 The status quo

44:30 Bragging rights in your favor

47:00 Lessons learned

56:00 It's a bet

59:15 What's next for Scott

1:04:30 Final takeaway

--- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals. ⁠https://servicedesignshow.com/circle

  continue reading

266 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생