Designing for the next 7 generations/ Bisi Williams / Episode #146

Service Design Show

What's one of the key ingredients of service design?

It's the fact that we take a holistic view. A view which spans different channels and many touchpoints. Designing with this holistic perspective in mind is often challenging enough considering that most companies aren't organized in a way that supports it.

But what if I told you that you can (and probably should) go even further. What if you take a perspective on the solutions you put into the world that doesn't just span a single service but spans... generations. Generations?! Yes, I'm talking about generations of customers, employees, citizens, children, etc.

You can imagine that the first time Bisi Williams shared this idea with me I had many questions. How do you make such an audacious goal tangible? How do you get your clients to buy into this vision? Does it require a different design process?

Bisi is the co-founder of the Massive Change Network and they have made it their mission to work on solutions for the biggest challenges we face today. The conversation with Bisi was super inspiring with many encouraging examples of what's possible. Especially considering what's going on in our world right now.

I'm confident that through this episode you'll discover how thinking about the next 7 generations helps you to design better solutions today. This is one of those topics that you don't get exposed to often in your day to day. For me conversations like this are the most valuable ones as they expand my horizon of what's possible.

--- [ GUIDE ] -—

0:00 Welcome to episode 146
05:30 Who is Bisi
10:00 60 second rapid fire
12:45 A platform for massive change
15:15 The journey
18:45 The current state
25:15 Leaving space for possibility
28:15 What's the biggest difference
32:45 Making it actionable
37:45 Learning to dream again
42:45 Be humble
46:45 Commercial interest
52:00 What does it take
55:45 Biggest lesson
57:45 Closing thoughts

--- [ LINKS ] ---

• https://www.linkedin.com/in/bisiwilliams/
• https://www.massivechangenetwork.com
• https://go.servicedesignshow.com/health2049
• https://www.artic.edu/artworks/196505/guateamala-posters
• https://brucemaustudio.com/projects/guateamala/
• The Sun Also Rises (book) - https://amzn.to/3IQ6IlM

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