Artwork

Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Player FM -팟 캐스트 앱
Player FM 앱으로 오프라인으로 전환하세요!

Crafting services that define identity / Claire Dennington / Episode #177

53:10
 
공유
 

Manage episode 365503658 series 1206631
Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Which do you prefer? A service that simply gets the job done.

Or... a service that not only gets the job done but also helps you express your values and identity.

If you choose the second option, you're in for a treat. This week's episode is all about decoding the design of meaningful services.

But first, let's take a moment to acknowledge that the things we buy often reflect our values.

Some of the most successful products allow us to express our identity through them, like driving a Tesla, wearing Havaianas, or collecting Pokémon cards.

These products go beyond functionality, becoming iconic symbols of pop culture. They attract passionate fans and loyal ambassadors.

Now, when it comes to services, it's much harder to find those with the same pop culture status. Why is that?

Our guest, Claire Dennington, has extensively studied this topic and reveals the key: trends. Yes, trends can be a design material for creating services that add meaning and joy to people's lives.

So if you want to learn how trends can be harnessed to design services that people want to use and associate themselves with, make sure you don't miss this conversation!

I admit when I first heard about using trends in services, I was concerned about their sustainability. But in my conversation with Claire, she explains how trends can actually encourage sustainable behavior, particularly in the realm of services.

Enjoy the episode and keep making a positive impact.

- Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 177

04:00 Who is Claire

04:45 Lightning round

07:30 How it all started

08:30 What is pop culture

11:00 Culture vs. pop culture

13:30 Iconic examples

15:15 Where's the opportunity

17:15 Recognizing meaning

20:30 What's the advantage

23:30 How sustainable is this

26:00 Material properties of trends

28:00 What shapes what

29:30 From sub to pop culture

32:00 Traditional services

33:15 Evolution of trends

36:45 How to start

40:15 Picking the trend

42:00 Relationship to branding

44:00 What excites you

47:00 Developing service concepts

49:30 Closing thoughts

--- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

https://servicedesignshow.com/circle

  continue reading

265 에피소드

Artwork
icon공유
 
Manage episode 365503658 series 1206631
Service Design Show에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Service Design Show 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Which do you prefer? A service that simply gets the job done.

Or... a service that not only gets the job done but also helps you express your values and identity.

If you choose the second option, you're in for a treat. This week's episode is all about decoding the design of meaningful services.

But first, let's take a moment to acknowledge that the things we buy often reflect our values.

Some of the most successful products allow us to express our identity through them, like driving a Tesla, wearing Havaianas, or collecting Pokémon cards.

These products go beyond functionality, becoming iconic symbols of pop culture. They attract passionate fans and loyal ambassadors.

Now, when it comes to services, it's much harder to find those with the same pop culture status. Why is that?

Our guest, Claire Dennington, has extensively studied this topic and reveals the key: trends. Yes, trends can be a design material for creating services that add meaning and joy to people's lives.

So if you want to learn how trends can be harnessed to design services that people want to use and associate themselves with, make sure you don't miss this conversation!

I admit when I first heard about using trends in services, I was concerned about their sustainability. But in my conversation with Claire, she explains how trends can actually encourage sustainable behavior, particularly in the realm of services.

Enjoy the episode and keep making a positive impact.

- Marc

--- [ 1. GUIDE ] ---

00:00 Welcome to episode 177

04:00 Who is Claire

04:45 Lightning round

07:30 How it all started

08:30 What is pop culture

11:00 Culture vs. pop culture

13:30 Iconic examples

15:15 Where's the opportunity

17:15 Recognizing meaning

20:30 What's the advantage

23:30 How sustainable is this

26:00 Material properties of trends

28:00 What shapes what

29:30 From sub to pop culture

32:00 Traditional services

33:15 Evolution of trends

36:45 How to start

40:15 Picking the trend

42:00 Relationship to branding

44:00 What excites you

47:00 Developing service concepts

49:30 Closing thoughts

--- [ 2. LINKS ] ---

--- [ 3. CIRCLE ] ---

Join our private community for in-house service design professionals.

https://servicedesignshow.com/circle

  continue reading

265 에피소드

모든 에피소드

×
 
Loading …

플레이어 FM에 오신것을 환영합니다!

플레이어 FM은 웹에서 고품질 팟캐스트를 검색하여 지금 바로 즐길 수 있도록 합니다. 최고의 팟캐스트 앱이며 Android, iPhone 및 웹에서도 작동합니다. 장치 간 구독 동기화를 위해 가입하세요.

 

빠른 참조 가이드

탐색하는 동안 이 프로그램을 들어보세요.
재생