))
What Data Scientists Can Teach Us About Marketing with Rick B. & Carole Lawson
Manage episode 428167380 series 3585594
Skilled Trades Syndicate - Tersh Blissett and Josh Crouch, Tersh Blissett, and Josh Crouch에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Skilled Trades Syndicate - Tersh Blissett and Josh Crouch, Tersh Blissett, and Josh Crouch 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
For many service businesses, marketing can feel like throwing random things at a wall and seeing what sticks. Sometimes, you get lucky. But in the ever-shifting landscape of new Google algorithms and increasingly tech-savvy competitors, luck isn’t gonna cut it.
That’s why the best marketing is data-driven marketing.
In this episode, we learn how to think more like data scientists when it comes to our marketing by speaking with Carole Lawson, bonafide data scientist and Chief Data Officer, and Rick B., CEO at MarketStorm, the company that’s delivering better marketing outcomes for its clients through data science.
SHOW NOTES
- Intro [0:00]
- Introducing Carole Lawson and Rick B. [9:48]
- The truth about keywords [13:49]
- Optimizing your content like a data scientist [16:28]
- Learning from the language your customers use [20:36]
- Data science and hiring [27:17]
- How misinterpreting data can backfire [30:52]
- Targeting specific audiences [46:00]
Resources And People Mentioned:This episode is kindly sponsored by:
- Sera (visit their website)
- UpFrog (visit their website)
- Copeland (visit their website). This should be copeland.com
- CompanyCam (visit their website)
- Visit www.companycam.com/SBM and use code SBM for a free 2-week trial, 1:1 training and account setup, and 50% off your first two months!
- Join the Service Business Mastery Facebook group
- Visit our website: https://www.servicebusinessmastery.com
Affiliate Links:
- Castmagic - https://get.castmagic.io/SBM
- StreamYard - https://streamyard.com/pal/c/4524595769507840
- CallRail - https://partners.callrail.com/relentless-digital
- IfTTT- 10 Percent off! - https://ifttt.com/join?referral_code=BoERPHYVbCFE-C7okWNiClo3ygLafRze
--- Send in a voice message: https://podcasters.spotify.com/pod/show/tershblissett/message Support this podcast: https://podcasters.spotify.com/pod/show/tershblissett/support396 에피소드
공유
