Leads or Purchases? The Best Ad Strategy for Webinar Campaigns

Serve Scale Soar®

Are you torn between picking leads or purchases when it comes to running Meta ad campaigns for webinars? This week, we dive into this dilemma and discuss practical tips for choosing the best objective for your webinar campaigns. Let’s break down the key points and explore the best Meta ad strategies for webinar campaigns.
Topics Covered In This Episode:
1. The best ad strategy for webinar campaigns, tackling the dilemma of choosing between leads or purchases.

2. I emphasize that the decision between leads and purchases is not a one-size-fits-all scenario but depends on various factors.

3. I discuss starting with a lead campaign as the initial goal is to generate leads, which also tends to be more cost-effective.

4. The duration between sign-up for the webinar and the pitch is a crucial factor in deciding whether to run a purchase campaign.

5. Prioritizing testing the webinar with warm traffic to ensure conversions before shifting focus to ad strategies.

6. Employing troubleshooting metrics to assess the effectiveness of the chosen ad campaign, then considering switching to a purchase campaign if necessary.

7. Exceptions arise for different campaigns, such as campaigns with a tripwire, where a purchase campaign may be more suitable.

8. Understanding the importance of asking questions, going deeper, and thinking strategically to elevate from being an ad manager to an ad strategist.

Find the full show notes at: https://brandimowles.com/226
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Additional Resources:

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