Core Values, Direct Conversations, and a Platoon Mindset (with Eric Reffett) | Ep. 6

Darn Good Distributors

Welcome to Darn Good Distributors with Kyler Nixon. Today’s conversation with Eric Reffett centers on a 360 view of the organization, moving from a finance path to president, and building a team that is direct, respectful, and aligned. Eric explains starting in a space between a startup and an established company, doing invoice entry and reconciling accounts, then letting new people come in and own them. He shares how attribution, analytics, and pipeline make growth decisions simple, why an organic LinkedIn presence matters, and how core values shape a platoon mindset with open conversations. The team is launching a new website to give big buyers a B2C experience with pay terms, credit approvals, tax exemption, and self-serve customization. With a new investor, a move to 150,000 square feet, and a new operating system, the sky is the limit.

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👤 Guest Bio

Eric Reffett is president at ePackageSupply. His background runs through finance and operations with early mentorship at Berry Global. He joined the company five years ago, grew from a space between a startup and an established company, and recently stepped into the president role. Eric is focused on connecting operations, sales, and B2B processes while keeping a 360 view of the business.

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📌 What We Cover

• Using finance as an opportunity to get into all aspects of the business
• Doing everything from invoice entry to reconciling accounts, then letting new people own them
• Breaking away from native finance tasks to connect operations, sales, and B2B processes
• Pushing the growth lever with data, attribution, analytics, and pipeline
• Building a visible team with an organic LinkedIn presence and strong core values
• A founder’s Marine Corps ethos, direct conversations, and a platoon approach
• Treating B2C and B2B customers the same with a seamless online and personal experience
• A new website for big orders, pay terms, credit approvals, tax exemption, and self-serve customization
• Adding an investor, moving to 150,000 square feet, and launching a new operating system
• Bundling in-house design as part of the offer, growing with customers, and the role of AI

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🔗 Resources Mentioned

• Darn Good Distributors by Forward Studios
• Kyler Nixon
• Eric Reffett
• ePackageSupply