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The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.
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21. Are your leads ghosting you... Or are you ghosting them?
Manage episode 479559584 series 3662076
Nicole Lehman에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Nicole Lehman 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Are your leads ghosting you, or are you ghosting them without even realizing it?
In this episode, we’re pulling back the curtain on one of the biggest conversion killers for online business owners: getting visibility without a strategy for what to do with it. You’re putting in the work... showing up, building your list, posting content, landing podcast guest spots... and people are paying attention. But when it comes time to sell or launch? Silence.
This episode is a deep-dive into what happens between “new lead” and “paying client,” and why so many of us are accidentally leaving money on the table. We’ll talk about why not all visibility is strategic visibility, and how some of the followers or email subscribers you’re attracting might not actually be aligned with your offer. You’ll hear personal stories and real examples of how exciting growth can quickly turn into frustrating disconnect, and how to fix it.
We also break down the three types of buyers in your audience (problem aware, solution aware, and offer ready) and why speaking to all of them the same way is costing you conversions. Plus, you’ll learn what a truly strategic warm-up sequence looks like, and how to shift from “just getting leads” to nurturing the right ones into buyers.
If you’ve ever launched to crickets or felt like your audience went cold overnight, this episode is a must-listen. Because the truth is, most of the time, it’s not your leads. It’s your lack of a system to guide them. Let’s fix that.
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