18. What Selling Homemade Cookies at Age 7 Has Taught me About Business

The Growth Framework, Offer Suite Strategy, Scaling Strategy, and Educational Design for Entrepreneurs.

Are you pricing your offers too low and struggling to scale your business?

In this episode of the Educational Design Lab Podcast, Nicole Lehman takes us back to her very first business—a childhood cookie stand—and extracts three powerful business lessons that still apply today.

She highlights how the quality of your product, the way you price it, and the joy you bring into your business can determine long-term success. Nicole discusses the dangers of prioritizing sales over product excellence, the importance of pricing like an expert, and how finding joy in your work is essential for sustainability.

She shares her own journey from undercharging as a virtual assistant to scaling a business that truly reflects her expertise. If you’ve been holding back on raising your prices or creating a standout offer, this episode is packed with valuable insights. Plus, Nicole challenges you to reflect on your first business experience and how it shaped your entrepreneurial mindset.

Tune in to hear practical strategies for leveling up your offers while staying aligned with your passion. Don’t miss this conversation on turning childhood lessons into business wisdom!

Episode Breakdown:

• Nicole’s childhood business: a 7-year-old’s cookie stand
• The three business lessons hidden in her first venture
• Why product quality should never be an afterthought
• Pricing strategies that reflect your expertise and value
• Finding joy in your business and staying aligned with your passion
• Actionable steps to evaluate and improve your current offers
• Listener challenge: What was your first business?

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