How Data-Driven Marketing and Smart Strategy Scale Brands With Tyler Lane

Built to Convert

​Tyler Lane is the CEO and Founder of Session Interactive, a Denver-based digital marketing consultancy specializing in SEO, analytics, paid search, and content strategy for mid-market and enterprise brands. With over 11 years of experience in digital marketing, Tyler leads a team of seasoned professionals who deliver data-driven solutions to help clients achieve measurable growth. Under his leadership, Session Interactive has become a trusted partner across industries such as finance, healthcare, technology, and travel, known for its strategic thinking and flawless execution.

About the Episode

What does it really take to scale a brand in today’s fast-moving digital world? Many businesses throw money at paid ads or follow trends hoping for quick wins; but true, sustainable growth demands more than that. How do top-performing companies turn data into a strategic advantage?

According to Tyler Lane, a seasoned digital marketing strategist and analytics expert, smart growth begins with trustworthy data and a clear understanding of performance across every channel. He highlights how most businesses overlook the foundation — clean data and attribution — leaving their strategies to guesswork. Tyler explains how aligning analytics with creative strategy empowers teams to innovate without sacrificing performance, leading to campaigns that are not only more effective but also more resilient as platforms evolve.

In this episode of Built to Convert, Tyler Lane, CEO and Founder of Session Interactive, is interviewed by Chad Franzen of Rise25 to discuss how data-driven marketing and strategy help brands grow with intention. He shares how to balance analytics with creativity, why SEO is far from dead, and what makes a successful digital campaign in a crowded landscape. Tyler also provides insights on embracing AI to boost collaboration and accelerate results.