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Building Brands That Break Through With Alaina Andreozzi
Manage episode 493457679 series 3660726
Tyler Lane에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tyler Lane 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Alaina Andreozzi is the Co-founder of Pizza Wine, a sparkling red wine brand designed to pair perfectly with pizza. With a background in brand strategy and fractional CMO work, Alaina has helped early-stage companies refine their messaging, test creative ideas quickly, and scale with lean resources. She’s held leadership roles at companies like Suma Brands and Haldi, bringing a sharp, no-nonsense perspective to what makes a brand resonate. At Pizza Wine, she brings that same ethos of scrappy creativity and message-first marketing to life, building a beverage brand that’s both playful and intentional.
About the EpisodeMany brands spend too much time perfecting design and not enough time clarifying their message. This episode explores how early-stage companies can accelerate, experiment with messaging, and craft brands that resonate. Tyler Lane hosts Alaina Andreozzi as they discuss the value of minimum viable creative, structuring fractional roles for high impact, and why message clarity consistently outperforms polished campaigns.
18 에피소드
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