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020: The Secret Behind 100+ Podcast Guest Spots – Greg Wasserman of RSS on Workflows That Win
Manage episode 513773556 series 3651343
Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Simona Costantini and Taly Melo, Simona Costantini, and Taly Melo 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of Behind the Workflow powered by Northflow, hosts Simona Costantini and Taly Melo sit down with Greg Wasserman, Head of Relationships at RSS.com, to uncover what really drives successful podcasts – and it’s not downloads, it’s relationships.
Greg has appeared on more than 100 shows, giving him a front-row seat into what works (and what doesn’t) when it comes to podcast workflows, guest onboarding, and monetization. Together, they explore the systems that keep podcasts running smoothly, from guest booking and prep forms to content repurposing and programmatic ads.
You’ll learn:
- Why relationships are the #1 growth strategy for podcasters
- The biggest workflow mistakes guests and hosts make
- How to create a 5-star guest onboarding experience
- The truth about programmatic ads and monetizing through RSS.com
- Why strategy and systems separate great podcasts from forgotten ones
#podcastworkflows #northflow #rssdotcom #gregwasserman #podcastsystems #podcastmonetization #podcastingtools #podcastagency #behindtheworkflow
We talk about:
- 00:00 The truth about smooth vs. messy podcast workflows
- 01:00 Meet Greg Wasserman, Head of Relationships at RSS.com
- 03:00 From media sales to mastering podcast relationships
- 05:00 Beyond ads and sponsors: new ways to monetize podcasts
- 07:30 How agencies can help podcasters make more money
- 10:00 Building authentic relationships that drive growth
- 13:00 The most common guest onboarding mistakes
- 16:00 What makes a 5-star guest experience
- 20:00 Why strategy and systems separate great shows from forgettable ones
- 28:00 The right way to handle guest communication and tech hiccups
- 41:00 Programmatic ads explained: how to monetize smarter
- 48:00 Key takeaways: workflows, relationships, and strategy that win
Connect with Greg
- Website: https://rss.com/
- LinkedIn: https://www.linkedin.com/in/gregwasserman/
Connect with us
- Instagram: https://www.instagram.com/gonorthflow
- YouTube: https://www.youtube.com/@gonorthflow
- LinkedIn: https://www.linkedin.com/company/northflow
- X: https://x.com/goNorthflow
- Website: https://northflow.io/
26 에피소드
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