Ep. 1: How Brands Are Shaping Hollywood—A Masterclass with Michael Sugar and Daniel Rosenberg

Screen & Sponsor

Welcome to the first episode of Screen & Sponsor! I’m Olivia Morley, here with my co-host Jessie Holder, and we’re kicking off this season by diving into how brands are reshaping the world of entertainment.

In this debut episode, we’re talking with Oscar-winning producer and Sugar23 CEO Michael Sugar and Daniel Rosenberg, founding partner at Piro—a creative agency and production company that’s at the forefront of brand-funded filmmaking.

We’ll cover:

• How brands are changing Hollywood’s funding model.
• The opportunities and challenges of working with brand partners.
• Tips for filmmakers and marketers to navigate this new era.

Whether you’re a filmmaker, a marketer, or curious about how stories get made, this episode is your crash course on where the industry is headed.

Subscribe to the Screen & Sponsor newsletter, your free guide to this podcast. We aim to publish weekly, with extra insights, resources, and curation to help you stay ahead in this space.

If you’re working in this space—or want to—email me at [e-mail]. We’re also looking for advertising partners who share our vision, so don’t hesitate to reach out.

Thanks for joining us—let’s dive in!

Stay updated on the latest insights, new podcast episodes, and everything we’re learning about brand-funded entertainment. Follow us on LinkedIn.