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What Really is a Brand?
Manage episode 448771584 series 3608526
Tourism Marketing Agency/Tourpreneur에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Tourism Marketing Agency/Tourpreneur 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Welcome to Lookers into Bookers, the podcast where we dive deep into the strategies that turn casual customers into loyal advocates.
In today’s episode, we’re discussing one of the most vital components of business success: brand building. A brand isn’t just your logo, product, or service—it’s the perception your customers have based on their experiences with you. And building that perception requires trust, which is earned by consistently meeting and exceeding customer expectations.
We’ll explore how competitor analysis can help you position your brand effectively, the importance of adapting to market changes, and why mastering your brand’s path, voice, personality, and identity is key to long-term success. Plus, we’ll discuss the risks of relying too heavily on online travel agents (OTAs) and how it can limit your control over your brand identity. Join us as we unpack what it really takes to build a brand that stands out in today’s competitive tourism landscape!
Download the Lookers into Bookers, The Tourism Marketing Blueprint book!
Soon to be released is Lookers into Bookers, The Tourism Marketing Blueprint by industry expert Chris Torres. Everything you will see in this book is 100% the strategy Chris took for real life tour operator. No filter. No BS. Just the facts.
In this book, Chris will cover the exact approach we took to grow their leads, bookings and, ultimately, their business.
Register your interest here to be informed of its launch later in 2024: https://forms.gle/oMqs2s5J4Twbtt2X9
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