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Behind the Byline: What Journalists Look for When Covering Biotech
Manage episode 516784135 series 3600196
Russo Partners에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Russo Partners 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
In this episode of The Russo Edge, two leading journalists pull back the curtain on how science becomes a headline. Heather McKenzie, Senior Editor at BioSpace and Ben Glickman, Reporter at The Wall Street Journal, join host Solomon Wilcots to share what earns their attention, what builds trust, and what turns them off before a single question is asked.
Together, they break down how biotech companies can communicate complex data with clarity, why timing is everything when engaging in the press, and how credibility can be strengthened long before a major announcement. From background conversations to clear trial summaries and investor context, this conversation offers practical, real-world advice for biotech leaders.
15 에피소드
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