32 Years In PR: RLM's Chief B2B Earned Media Playbook w/ Richard Laermer (#9)

The B2B Growth Hacking Playbook

Public relations is shifting, and few know it better than Richard Learmer, a PR veteran with over 30 years in business. We sat down to dive deep into what makes PR indispensable, even as AI-generated content and automation flood the market. Richard reveals the timeless strategies that still work, why genuine media relationships matter more than ever, and how events and real-world connections are gaining new ground.

I prefaced the conversation with the current state of content, media, B2B, and PR several months after our chat in RLM's Manhattan office. This initial conversation left an impression, and we've bundled it into a standalone PR episode as we're heading into a busy Q4 again and right before the voting season.

You’ll walk away with insights on:

• The evolving role of PR in a post-AI landscape
• How traditional media and real-world events are making a comeback
• Practical tips for leveraging earned media to stand out in a crowded market
• The secret sauce to building lasting media relationships in 2024

Don't miss this conversation—it might just change how you think about your marketing strategy this year. Got questions for Richard? Drop them in the comments!