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Content, Cocktails, and Connections: Inside a First-Time Influencer Conference
Manage episode 445300639 series 3596732
Phil Mershon에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Phil Mershon 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
What happens when you mix 15 content creators, a treehouse glamping resort, and a dash of AI? Sarah Stahl's groundbreaking influencer event is about to show you. Join Phil Mershon on the Event Innovator Show as he uncovers the behind-the-scenes story of "Influence Forward," Alabama's first-ever influencer marketing conference.
In this eye-opening episode, Sarah, Director of Marketing for Retreat Resort and Spa, shares her rollercoaster journey of organizing a unique event that's reshaping influencer-brand relationships. Discover how she navigated:
- Crafting unforgettable experiences for content creators
- Balancing ambitious goals with budget realities
- Innovative approaches to sponsorship and brand-creator matchmaking
- Leveraging AI workshops to combat creator burnout
- Transforming events into powerful business development tools
Whether you're an event planner, marketing professional, or aspiring influencer, this episode is packed with actionable strategies and honest reflections on the highs and lows of pioneering a niche event. Tune in to gain fresh perspectives on measuring event success beyond the bottom line and creating meaningful connections in the digital age.
#EventPlanning #InfluencerMarketing #ContentCreation #MarketingROI #EventInnovation
25 에피소드
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