Why Player Retention is the most important thing in iGaming

15 Minute Mastery

Are you struggling to retain players in the competitive iGaming market? Pinnacle's head of acquisition, Phil Kornyshev, may have the answers you need.

He reveals the keys to top iGaming companies' success in retaining players - a focus on building a strong brand and memorable player experiences, not just chasing short-term acquisition metrics. He explained that while performance marketing is crucial, neglecting brand building can hurt long-term player retention.

Phil stresses the importance of tailoring your approach for each market, whether established or emerging. In new markets, educating players through content is vital. But in mature markets, standing out requires localised, personalised experiences that keep players engaged.

The bottom line? Player retention is the holy grail. By listening to Phil's advice and using Pinnacle's proven tactics, you can create a loyal, high-value player base that drives sustainable growth.

0:00 Challenges and Opportunities in Player Acquisition

2:39 Differences in Acquisition Strategies Between Established and Emerging Markets

5:06 Balancing Performance and Brand Marketing in Emerging Markets

8:26 Retention and Alignment Between Acquisition and Retention

11:44 Product and Localization in Global Acquisition Strategy

14:55 Final Thoughts and Closing Remarks

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.