Elevating Customer Engagement: Secrets from a CRM Expert

15 Minute Mastery

Are you truly engaging your customers? The key to creating an immersive gaming experience lies in putting yourself in your customers' shoes.

Eugen Danilov, a leading expert in customer engagement, emphasises, the true test is whether you and your team would eagerly return to your own platform day after day. Personalisation and gamification are set to be the driving forces behind retention in the coming years, as attention spans dwindle and customers demand real-time, tailored experiences.

Segmenting your most valuable players by their Gross Gaming Revenue, and providing a transparent progression ladder of rewards, can foster a sense of achievement and loyalty. However, the approach must be adjusted based on regional purchasing power to ensure relevance.

By truly understanding and catering to your top customers, you can stay ahead of the competition and deliver an engaging experience that keeps players coming back.

0:00 Engaging Customer Experience in iGaming

4:27 Key Metrics for Customer Engagement

7:14 Overrated Metrics and Retention Drivers

10:50 Geographic Differences in Retention Strategies

12:53 Segmenting VIP Customers

16:35 Conclusion and Final Thoughts

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Welcome to “15 Minute Mastery,” the ultimate show for iGaming professionals, hosted by industry veteran Dmitry Belianin. With over 17 years of experience, Dmitry brings unparalleled insights and wisdom from top industry experts in just 15 minutes. Each episode delivers actionable strategies from all iGaming verticals to improve your personal and business performance. As the founder of Belianin, Dmitry also shares his expertise in nurturing high-potential iGaming startups. Subscribe to “15 Minute Mastery” for concise, high-value content and stay ahead in the competitive world of iGaming.