Understanding Millennials: What They Want and Why It Matters

Demographics Decoded - Unveiling the trends shaping your future

Today, we’re diving into the world of Millennials – a generation often in the spotlight, yet frequently misunderstood.

This is a continuation of our series looking at the various generations as we believe this type of information is essential whether you’re an employer, an employee, a business owner wondering what your potential clients want or need, or a property investor wanting to understand the needs of the different generations.

Born between the early 1980s and mid-1990s, Millennials have grown up in a time of rapid technological change, economic upheaval, and shifting social norms.

They’ve been labelled everything from entitled to entrepreneurial, and their impact on the workforce, the economy, and our communities is profound. But what’s the real story behind the headlines?

So, whether you’re a Millennial yourself, working with them, or just curious about what makes this generation tick, stick around as we decode the many layers of this often-misunderstood cohort.

The Millennial Shift: Career, Housing, and Technology Trends

In this insightful podcast episode, we discuss Millennial career choices, housing trends, and the significant impact technology has had on their lives. Our conversation unpacks the challenges and opportunities Millennials face as they navigate an era of economic security and technological advancement.

● The upbringing and economic context of millennials, born between 1982 and 1999, and their journey toward middle management roles

● The 'tyranny of choice' in career paths and how millennials prioritize job satisfaction and meaningful work

● The educational challenges millennials face, including degree inflation and delayed workforce entry

● The generational shift in values, with millennials seeking meaning in work and lifestyle choices over materialism

● Why Millennials are taking longer to hit milestones

● Financial challenges millennials encounter compared to their parents' achievements and the psychological impact of these comparisons

● Millennials' extended rental periods and the anticipated demographic shift towards urban fringes for family-sized homes

● How Millennials' formative years with basic mobile phones shielded them from social media pressures faced by Gen Z

● Millennials' structured lifestyles and distinct communication preferences and how they impact workplace dynamics

● How social and environmental issues shape the behaviors and the consumer choices Millennials

● How Millennials approach health and well-being

● Misconceptions about Millennials

● Next week’s discussion about Gen Z

Whether you're an employer, marketer, or property investor, this discussion equips you with the knowledge needed to connect with and support this vital workforce.

Links and Resources:

About Simon Kuestenmacher

Simon Kuestenmacher is co-founder and Director – The Demographics Group

Simon is a prolific media commentator on demographic and data matters and a columnist for The New Daily and The Australian newspapers.

He ranks as one of the world’s Top 10 influencers in data visualisation. If you can’t get enough of the kind of data that explains how the world works, make sure to follow Simon on Linked In or X (formerly Twitter) or any of his other social channels.

Click here for a media enquiry or if you would like to book Simon Kuestenmacher for a speaking engagement. His presentations and quirky observations are enjoyed by audiences from the financial services, property, government, education, technology, retail, and professional services industries, among others.

About Michael Yardney

Michael Yardney- founder Metropole Property Strategists has been voted one of Australia’s 50 most influential Thought Leaders.

While he is best known as a property expert, Michael is also Australia’s leading expert in the psychology of success and wealth creation.

Michael is a #1 best-selling author of 9 books and frequently challenges traditional finance advice with innovative ideas on property investment, personal finance, and wealth creation.

Follow Michael on Linked In or Instagram

Are you interested in property investment - let the team at Metropole build you a Strategic Property Plan to help give you clarity, direction, and wealth-producing results.

Some of our favorite quotes from the show:

“It seems that millennials, as we've started to say, are leaving some of those decisions that their parents or generations before them made earlier: the decision to put down their roots, to get a job, to get married they're taking a gap year.” - Michael Yardney

“Millennials, through the long life approach, stayed into the rental stage, the pre-home ownership stage of the life cycle, for longer.” - Simon Kuestenmacher

“So, my kids being millennials, I've noticed that they don't like picking up the phone as much to talk. It's very different from my generation where you'd speak to people of my parents' generation who'd write to people.” - Michael Yardney

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