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224. MVPs, Milkshakes & Corporate Innovation
Manage episode 445368953 series 3584699
Sophia Matveeva에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Sophia Matveeva 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
How do you make something completely new? And does the process differ if you’re in a tiny start-up or a tech giant like Google?
Listen to this episode to find out.
You will learn from Maria Fernandez Guajardo, Senior Director of Product Management for Gmail at Google.
You'll learn the framework behind what makes a good Minimum Viable Product, the process Big Tech companies use to bring new ideas to life and the differences between start-up and corporate innovation.
Maria's book, Sail to Scale: Steer Your Startup Clear of Mistakes from Launch to Exit, is available now.
For the transcript, go to: https://www.techfornontechies.co/blog/mvps-milkshakes-innovating-at-google
Timestamps
00:00 Introduction
02:52 Understanding Jobs to Be Done
06:00 Psychological Aspect of Product Design
08:56 MVP Features
12:10 Generative AI in Product Development
14:54 Corporate Innovation
18:02 Building Momentum
20:50 Similarities Between Startups and Corporations
24:10 Becoming a Corporate Innovator
27:00 Experience in Entrepreneurship
29:52 Writing a Book for Entrepreneurs
FREE GUIDE: The Pragmatist’s Guide To Innovation (in business & in life)
by Sophia Matveeva, supported by researchers from The University of Chicago
Growth Through Innovation
If your organisation wants to drive revenue through innovation, book a call with us here.
Our workshops and innovation strategies have helped Constellation Brands, the Royal Bank of Canada and Oxford University.
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