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E.T.'s Mission to Mars Aborted
Manage episode 426460516 series 3577351
Michael N. Smith에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Michael N. Smith 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
You know the movie, you know the scene: Young Elliot lures E.T., the extraterrestrial, out of hiding with a trail of yummy candies.
"E.T." screenwriter Melissa Mathison believed that only one kind of candy could pique the sweet tooth of a cute, cuddly intergalactic visitor to our planet -- the most popular candy on Earth --M&M’s. But when presented with this novel promotional opportunity, the space cadets at Mars, Inc., maker of M&M’s, believed quite differently. What followed would go down as one of the greatest product placement gaffs in advertising history. Listen, laugh and learn all about it.
More Blundering Brainstorms to Come
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16 에피소드
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