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Dustin Fox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dustin Fox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
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13 Principles of Real Estate Marketing: Break These Rules and Suffer the Consequences

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Manage episode 434341974 series 3575940
Dustin Fox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dustin Fox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can differentiate ourselves, and carve out a unique niche, the more credible and attractive to clients we will be.

There are many rules of marketing that will lead to success if we leverage them in our businesses. From capturing mindshare and focusing on a specific segment of the market to a bit of self-deprecating honesty, mastering these marketing basics will boost our results.

How do we significantly increase our credibility and leadership position in the market? In this episode, I share 13 marketing fundamentals and how to implement them in your business.

Three Things You’ll Learn In This Episode

  • Perception matters You might not think perception can lead to more sales, but it actually allows you to win people over in the long run. What steps can you take to ensure a positive perception in the marketplace?

  • Occupy prime mental real estateMany agents try to grow their business by being generalists, but that can dilute the effectiveness of our marketing. Why is it better to focus on owning a specific category or even an idea or concept?

  • A counter-intuitive strategy for increasing your credibility Self-deprecating honesty goes a long way in gaining the trust of consumers. Why would we want to tell consumers about weaknesses and how do we balance it out with a positive?

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

  continue reading

20 에피소드

Artwork
icon공유
 
Manage episode 434341974 series 3575940
Dustin Fox에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Dustin Fox 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.

Trying to dislodge an established leader from someone’s mind can be costly and often futile making initial mindshare capture essential. -Dustin Fox

Want to master persuasive marketing and set yourself apart from every other agent in your market? Get my book, Six Weeks to Real Estate Success. Available on Amazon. And if you send me a screenshot of an Amazon review, you'll get my 100 top split tested headlines for Facebook and Instagram ads. Just DM that screenshot to me on Instagram, @dustinmfox.

Whether you’re a seasoned pro or a newbie, marketing can make or break your real estate business. The more we can differentiate ourselves, and carve out a unique niche, the more credible and attractive to clients we will be.

There are many rules of marketing that will lead to success if we leverage them in our businesses. From capturing mindshare and focusing on a specific segment of the market to a bit of self-deprecating honesty, mastering these marketing basics will boost our results.

How do we significantly increase our credibility and leadership position in the market? In this episode, I share 13 marketing fundamentals and how to implement them in your business.

Three Things You’ll Learn In This Episode

  • Perception matters You might not think perception can lead to more sales, but it actually allows you to win people over in the long run. What steps can you take to ensure a positive perception in the marketplace?

  • Occupy prime mental real estateMany agents try to grow their business by being generalists, but that can dilute the effectiveness of our marketing. Why is it better to focus on owning a specific category or even an idea or concept?

  • A counter-intuitive strategy for increasing your credibility Self-deprecating honesty goes a long way in gaining the trust of consumers. Why would we want to tell consumers about weaknesses and how do we balance it out with a positive?

About Your Host

Dustin Fox is the co-founder of the Fox Homes Team, a speaker and the author of Six Weeks to Real Estate Success. Dustin and his wife Devon have grown the Fox Homes Team to $400 million in production in just 3 years. Growth that is driven by Dustin’s innovative marketing that generates leads for their team of agents. If he’s not split-testing his latest marketing campaign, Dustin is probably taking a long bath and reading a business biography. Yes, long baths.

Check out this episode on Apple Podcasts, or Spotify, and don't forget to download the Apple Podcasts app and leave a review if you like what you heard. Your review feeds the algorithm so our show reaches more people. Thank you!

  continue reading

20 에피소드

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