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9: How to Attract More High-Caliber Membership Customers (AKA People You Actually Enjoy Helping)
Manage episode 442682275 series 3575125
Natalie Taylor에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Natalie Taylor 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Designing a membership with broad appeal doesn’t mean you have to serve anyone and everyone. In fact, this is one of the biggest reasons people get tired of their membership and decide to close it down.
If the people you’re attracting into your membership aren’t the people you truly love to work with, then it’s time to look at the difference between an ideal customer and what I refer to as a “high-caliber customer”.
Your marketing for your membership should speak to your high-caliber customers above everyone else. Better yet, you can create more high-caliber customers for your membership by elevating the way you promote and deliver it.
In this episode, I show you how to define who your high-caliber membership customer is, along with a variety of ways you can attract more of them into your membership through your marketing, while raising the bar for your existing members.
Links and Resources:
- 🌱 Irresistible Offer - a new mini-VIP Day for Membership Owners: themissingink.co/irresistible
- Contact Natalie: themissingink.co/connect
- See how you can work with Natalie: themissingink.co/services
Read this podcast in article format & check out the shownotes:
https://themissingink.co/listen/9-high-caliber-membership-customers
Follow on Social Media:
- Instagram: instagram.com/natalietaylor.co
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