28: Stop Tolerating What's Broken in Your Membership (And Actually Fix it!) [Staying Power, Part 2]

Membership-Driven Business

There's a massive difference between solving problems and tolerating dysfunction in your membership. Recognizing which one you're doing will unlock your next level of growth.

If you've been sensing that the effort you put into your membership could be yielding even better results, or you're ready to move from good to exceptional membership performance, you’ll learn exactly where to focus in this episode.

In this second installment of the Staying Power series, I'm sharing the three subtle imbalances that keep successful memberships from reaching their full potential, and how small adjustments can create exponential returns.

We'll cover:

• The three imbalances that cap your membership growth (time, promotion, and results) and how to optimize each one
• How to move beyond delivery mode to create space for strategic growth initiatives
• How to find your membership promotion sweet spot
• What might be getting in the way of your next revenue level and expanding beyond your current enrollment numbers

Episode highlights:

• 08:06 The sore shoulder analogy that changed how I think about "pushing through" membership challenges
• 13:25 Do you have the calendar of a membership-driven business owner? (the answer might surprise you)
• 05:54 Why you're either bored of yourself OR constantly winging it when you promote
• 29:37 Becoming a revenue plateau detective: what your numbers are really telling you
• 38:35 Promoting yourself from Community Manager to Head of Growth: the identity shift that changes everything

If you're ready to refine what's already working in your membership and build something with exceptional staying power, this episode will show you exactly where to invest your energy for maximum returns.

Links and Resources:

• 🎯 Work with me 1:1 to grow your membership in the Membership Growth Gameplan Intensive: themissingink.co/gameplan-introductory
• 📩 Get the newsletter for membership people: themissingink.co/newsletter
• Contact Natalie: themissingink.co/connect
• See how you can work with Natalie: themissingink.co/services

Read this podcast in article format & check out the shownotes:

https://themissingink.co/listen/28-tolerating-membership-dysfunction

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