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How to Create Highly Effective Thought Leadership Content (with Brooke Gocklin from CoreWeave)
Manage episode 445372144 series 3567011
Niels van Melick에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 Niels van Melick 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
This week on the podcast, Niels van Melick is joined by Brooke Gocklin, Head of Content Marketing at CoreWeave, to discuss how to build effective thought leadership campaigns. Brooke shares her expertise on how to develop content strategies that resonate with your audience, stand out in the market, and drive results.
Here's what you'll learn in this episode:
• What separates impactful thought leadership from generic content.
• Strategies for identifying your brand’s unique point of view and leveraging it for thought leadership.
• Effective ways to collaborate with subject matter experts within your organization.
• The role of distribution in ensuring your thought leadership content reaches the right audience.
• How to measure the success of thought leadership campaigns.
Tune in for valuable insights and actionable tips!
CONNECT WITH NIELS:
🔔 LinkedIn: linkedin.com/in/nielsvanmelick
🌐 Website: leadwave.io
CONNECT WITH BROOKE:
🔔 LinkedIn: linkedin.com/in/brooke-gocklin
🌐 Website: coreweave.com
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