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Mapping Positioning to a Story Using Insight
Manage episode 410550844 series 3566656
April Dunford에서 제공하는 콘텐츠입니다. 에피소드, 그래픽, 팟캐스트 설명을 포함한 모든 팟캐스트 콘텐츠는 April Dunford 또는 해당 팟캐스트 플랫폼 파트너가 직접 업로드하고 제공합니다. 누군가가 귀하의 허락 없이 귀하의 저작물을 사용하고 있다고 생각되는 경우 여기에 설명된 절차를 따르실 수 있습니다 https://ko.player.fm/legal.
Today, I explore how to position your sales pitch storytelling arch. You’ll learn:
- What people get wrong when starting their sales pitch
- How not to start a sales pitch
- Why you should start your sales pitch with an insight that is unique to your company
- How to structure your sales pitch storytelling arch
Don’t forget you can now pre-order my next book, Sales Pitch, on Amazon! If you’ve enjoyed the content I’ve been sharing, this is the most wonderful way for you to show your support. I sincerely appreciate it!
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If you want to skip ahead:
(00:00) Today’s topic and book announcement
(01:52) The initial sales pitch
(04:30) Sales discovery
(07:38) Starting with the problem
(09:18) Change in the world
(12:00) How to start your sales pitch
(16:20) Leading with expertise
(18:35) The sales pitch storytelling arch
(22:20) Thanks for listening
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Where To Find April Dunford:
Podcast Website: https://www.positioning.show/
Personal Website: https://www.aprildunford.com/
LinkedIn: https://www.linkedin.com/in/aprildunford/
Instagram: https://www.instagram.com/aprildunford/
Twitter: https://twitter.com/aprildunford
TikTok: https://www.tiktok.com/@positioningshow
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Production and marketing by https://penname.co/
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